Twilio Scores A Multi-Year Partnership to Support Chelsea Football Club’s Fan Engagement strategy

Twilio Scores A Multi-Year Partnership to Support Chelsea Football Club’s Fan Engagement strategy

Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, has announced a multi-year partnership with Chelsea Football Club, with Twilio serving as an official supplier for the club.

Twilio will enhance Chelsea’s fan engagement in the stadium and through digital experiences using the Twilio Segment customer data platform (CDP). By leveraging Twilio Segment, the club will gain deeper insights into its 615 million-strong global fan base, creating a comprehensive view of each fan’s interaction with Chelsea. This data will enable highly personalised experiences. For example, in time, Chelsea will be able to reward fans for their engagement by offering promotions when they enter the stadium, personalising the content they see with their favourite Chelsea player, and highlighting the areas of the stadium best for half-time refreshments. These enhancements will help fans feel more connected to the club, fostering stronger relationships and proving invaluable as the organisation expands internationally.

As the club continues to grow and also strengthen the women’s game, its partnership with Twilio will play a key role in this mission. The collaboration will enhance fans’ connection through personalised updates about matches and ticket availability while tailoring web and app experiences to better serve their supporters.

Peter Bell, Vice President of Marketing, EMEA at Twilio said: “This exciting new partnership will empower Chelsea Football Club to connect with their fans, enabling powerful, personalised engagement both home and away. At Twilio, we’re committed to supporting Chelsea in allowing its fans to feel even closer to the club. We’re excited to see the game-changing impact of this partnership over the coming years.”

Phil Lynch, Chief Digital Officer of Chelsea Football Club said: “We are delighted to welcome Twilio to the Chelsea family and look forward to engaging more deeply with our global fanbase thanks to its customer data technology.   “For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history. Twilio’s leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fan base.”

To mark the partnership’s announcement, Twilio is launching ‘One in a Twilion’, an award honouring the impact of women in technology teams. Submissions will open to the public, inviting nominations for women in tech who have driven brilliant work and results for their teams and businesses. The one winner and three runners-up, selected by some of Twilio’s women leaders, will be announced on March 5, 2025, in the run-up to International Women’s Day.

Leicester TV

Merlin Entertainments is inviting families to step into a year of magical adventures with its Spring Sale on Merlin Annual Passes. Perfect for families looking to make the most of quality time together, the pass unlocks entry to over 20 top UK attractions, including the LEGOLAND® Windsor Resort, Alton Towers Resort, Warwick Castle, Chessington World of Adventures Resort and more. With spellbinding savings available just in time for the Easter Holidays, from the 2nd to the 29th March, Merlin Annual Pass packs a year of family fun and adventure into incredible prices from as little as £99, which equates to just £1.90 per week. From thrilling theme parks like Thorpe Park, Alton Towers Resort and Chessington World of Adventures Resort, to fascinating aquariums, spooky dungeons and historic landmarks, the Pass offers something for everyone. Plus, with exclusive Passholder perks including discounts on food, souvenirs and short breaks, families can enjoy unforgettable days out for less. The limited time sale applies to all Merlin Annual Pass types including yearly passes and Platinum and Gold Monthly Memberships from just £16.99* per month. Adventurers can unlock a whole year’s worth of fun memories and epic moments saving up to £50** on unmissable days out. Spring Sale prices are as follows: Pass Type Usual Price Wizards Wanted Price Saving All-new Essential Merlin Annual Pass £139 £99 £40 Merlin Gold Pass £239 £189 £50 Merlin Gold Membership £19.99pm £16.99pm £3pm £36 per year total saving Merlin Platinum Pass £299 £249 £50 Merlin Platinum Membership £24.99pm £20.99pm £4pm £48 per year total saving 2026 promises to be one of the most exciting years yet for Merlin Annual Passholders. At Alton Towers Resort, the world’s first Bluey rollercoaster – Bluey The Ride: Here Come the Grannies, will open in the UK’s only CBeebies Land on 28th March. Designed for younger adventurers and their big imaginations, the first of its kind attraction whisks guests through Bluey’s backyard. Featuring Bluey’s House, selfie spots, and fun play activities, little fans can meet Bluey, Bingo and the whole Heeler family live in Big Fun Showtime. Over at Chessington World of Adventures Resort, pup-tastic fun awaits with the UK’s first and only PAW Patrol-themed land called the World of PAW Patrol, which debuts in Spring 2026. Adventure Bay comes to life with four brand new rides, including Chase’s Mountain Mission Ride, Skye’s Helicopter Heroes, Marshall’s Firetruck Rescue and Zuma’s Hovercraft Adventure, perfect for mini-thrill seekers who want to join the heroic pups on immersive rescue missions. For curious creators, the LEGOLAND® Windsor Resort will mark its 30th birthday with a year-long calendar of awesome activities and celebrations. 2026 will see the park filled with cake, live shows, LEGO® fun, with nostalgic surprises for guests of all ages, all to celebrate the iconic attraction where imaginations run free.

Merlin Entertainments is inviting families to step into a year of magical adventures with its Spring Sale on Merlin Annual Passes. Perfect for families looking to make the most of quality time together, the pass unlocks entry to over 20 top UK attractions, including the LEGOLAND® Windsor Resort, Alton Towers Resort, Warwick Castle, Chessington World of Adventures Resort and more. With spellbinding savings available just in time for the Easter Holidays, from the 2nd to the 29th March, Merlin Annual Pass packs a year of family fun and adventure into incredible prices from as little as £99, which equates to just £1.90 per week. From thrilling theme parks like Thorpe Park, Alton Towers Resort and Chessington World of Adventures Resort, to fascinating aquariums, spooky dungeons and historic landmarks, the Pass offers something for everyone. Plus, with exclusive Passholder perks including discounts on food, souvenirs and short breaks, families can enjoy unforgettable days out for less. The limited time sale applies to all Merlin Annual Pass types including yearly passes and Platinum and Gold Monthly Memberships from just £16.99* per month. Adventurers can unlock a whole year’s worth of fun memories and epic moments saving up to £50** on unmissable days out. Spring Sale prices are as follows: Pass Type Usual Price Wizards Wanted Price Saving All-new Essential Merlin Annual Pass £139 £99 £40 Merlin Gold Pass £239 £189 £50 Merlin Gold Membership £19.99pm £16.99pm £3pm £36 per year total saving Merlin Platinum Pass £299 £249 £50 Merlin Platinum Membership £24.99pm £20.99pm £4pm £48 per year total saving 2026 promises to be one of the most exciting years yet for Merlin Annual Passholders. At Alton Towers Resort, the world’s first Bluey rollercoaster – Bluey The Ride: Here Come the Grannies, will open in the UK’s only CBeebies Land on 28th March. Designed for younger adventurers and their big imaginations, the first of its kind attraction whisks guests through Bluey’s backyard. Featuring Bluey’s House, selfie spots, and fun play activities, little fans can meet Bluey, Bingo and the whole Heeler family live in Big Fun Showtime. Over at Chessington World of Adventures Resort, pup-tastic fun awaits with the UK’s first and only PAW Patrol-themed land called the World of PAW Patrol, which debuts in Spring 2026. Adventure Bay comes to life with four brand new rides, including Chase’s Mountain Mission Ride, Skye’s Helicopter Heroes, Marshall’s Firetruck Rescue and Zuma’s Hovercraft Adventure, perfect for mini-thrill seekers who want to join the heroic pups on immersive rescue missions. For curious creators, the LEGOLAND® Windsor Resort will mark its 30th birthday with a year-long calendar of awesome activities and celebrations. 2026 will see the park filled with cake, live shows, LEGO® fun, with nostalgic surprises for guests of all ages, all to celebrate the iconic attraction where imaginations run free.

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