Twilio Scores A Multi-Year Partnership to Support Chelsea Football Club’s Fan Engagement strategy
Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, has announced a multi-year partnership with Chelsea Football Club, with Twilio serving as an official supplier for the club.
Twilio will enhance Chelsea’s fan engagement in the stadium and through digital experiences using the Twilio Segment customer data platform (CDP). By leveraging Twilio Segment, the club will gain deeper insights into its 615 million-strong global fan base, creating a comprehensive view of each fan’s interaction with Chelsea. This data will enable highly personalised experiences. For example, in time, Chelsea will be able to reward fans for their engagement by offering promotions when they enter the stadium, personalising the content they see with their favourite Chelsea player, and highlighting the areas of the stadium best for half-time refreshments. These enhancements will help fans feel more connected to the club, fostering stronger relationships and proving invaluable as the organisation expands internationally.
As the club continues to grow and also strengthen the women’s game, its partnership with Twilio will play a key role in this mission. The collaboration will enhance fans’ connection through personalised updates about matches and ticket availability while tailoring web and app experiences to better serve their supporters.
Peter Bell, Vice President of Marketing, EMEA at Twilio said: “This exciting new partnership will empower Chelsea Football Club to connect with their fans, enabling powerful, personalised engagement both home and away. At Twilio, we’re committed to supporting Chelsea in allowing its fans to feel even closer to the club. We’re excited to see the game-changing impact of this partnership over the coming years.”
Phil Lynch, Chief Digital Officer of Chelsea Football Club said: “We are delighted to welcome Twilio to the Chelsea family and look forward to engaging more deeply with our global fanbase thanks to its customer data technology. “For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history. Twilio’s leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fan base.”
To mark the partnership’s announcement, Twilio is launching ‘One in a Twilion’, an award honouring the impact of women in technology teams. Submissions will open to the public, inviting nominations for women in tech who have driven brilliant work and results for their teams and businesses. The one winner and three runners-up, selected by some of Twilio’s women leaders, will be announced on March 5, 2025, in the run-up to International Women’s Day.
