Allison Homes to serve free ice cream in Rearsby this Thursday and Saturday
Allison Homes East Midlands is handing out free ice creams to residents in and around Rearsby on Thursday 6th and Saturday 8th August.
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Allison Homes East Midlands’ branded ice cream van
The homebuilder’s ‘Scoop into Summer with Allison Homes’ campaign will see a fully branded ice cream van visit communities surrounding its Auster Meadows development between 11am and 1pm.
Residents will be able to look out for the van, pick up a complimentary ice cream and discover more about the range of new homes Allison Homes is building nearby.
On Thursday, the van will travel through neighbourhoods in Rearsby close to Auster Meadows, before venturing further afield on Saturday to visit community destinations in the neighbouring town of Syston and village of East Goscote.
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AH – Unsworth Sugden – Leicester – 01.08.2026-029
Exact routes and stopping points will be announced on Allison Homes’ social media channels ahead of each visit, so residents can follow the tour and find out when the van will be heading their way.
Emma Weston, Sales Director at Allison Homes East Midlands, said: “Nothing says summer quite like enjoying an ice cream in the sunshine, and we’re really looking forward to bringing our ‘Scoop into Summer’ tour to communities in and around Rearsby.
“The tour gives us a fantastic opportunity to get out into the areas surrounding our developments, meet local residents and give something back while showcasing the new homes we’re creating nearby.
“We hope people will keep an eye out for the van, come over to say hello and enjoy a complimentary summer treat on us.”
The ice cream van will next be visiting communities surrounding the homebuilder’s upcoming Gynsill Grange development in Anstey, on Thursday 13th and Saturday 15th August.
The campaign reflects Allison Homes East Midlands’ commitment to supporting the communities in which it builds and creating positive opportunities for local people to come together.
The ‘Scoop into Summer with Allison Homes’ tour is visiting communities surrounding five Allison Homes East Midlands developments over five weeks, including Hayes View in Cotgrave, Finney Meadows in Shepshed, St Mary’s Chase in Stanton under Bardon, Auster Meadows in Rearsby and Gynsill Grange in Anstey.
