Yakult Renews Partnership with Leicester Tigers

Leicester Tigers are delighted to confirm that the club has renewed its partnership with Yakult, the gut experts, extending the successful collaboration for a fifth consecutive year.

Since joining the Tigers family as an Associate Partner back in 2021, Yakult has consistently provided the squad with their iconic fermented milk drinks, helping to support the balanced diet and wellbeing of the senior men’s team.
As part of the partnership, Yakult will have a presence pitch side at Tigers’ home ground in the Mattioli Woods Welford Road, as well as activity across the club’s digital and social channels.

Yakult understands that success starts with consistent daily habits. As the gut experts, they champion the major role that nutrition plays in sport, recognising that a happy gut is central to overall health and wellbeing.

The partnership also aligns with Yakult’s broader mission to contribute to global health and happiness. Founded in 1935 by Japanese scientist, Dr Shirota, Yakult remains committed to his pioneering principles of preventive medicine and the belief that ‘a healthy intestine leads to a long life.’ These values continue to shape the brand’s focus on promoting wellness through nutrition and gut health.

Leicester Tigers Chief Executive Officer Andrea Pinchen said, “We’re thrilled to continue our partnership with Yakult, who support the club in a number of meaningful ways including the provision of their little bottles. Their contribution to our players’ preparation and recovery has been invaluable, and we’re excited to build on a fantastic relationship.”

Yakult National Sales Manager UK & Ireland, Kevin Mansell, added, “We’re pleased to have renewed our partnership with Leicester Tigers Rugby Club for a fifth consecutive year. The success of this long-standing relationship reflects our shared commitment to championing gut health and balanced nutrition to support overall health and well-being.”