Leapmotor Launches Innovative TV Ad as All-New B10 Goes on Sale
Leapmotor UK has launched its nationwide television advertising campaign for the all-electric Leapmotor B10 SUV with an innovative film created using cutting-edge CGI technology.
Highlighting the fact that consumers today are often being forced to accept that paying more and getting less has become the new normal, the bold 30-second film highlights how the all-electric Leapmotor B10 turns that view on its head. Available in a single, extremely well-equipped specification, the B10 offers more innovation, more quality, and more equipment as standard from £29,995 (including LEAP-GRANT) for retail customers.
The advert, developed in partnership with McCann Birmingham, utilises the latest CGI technology and 3D modelling, which enables the creative team to deliver a stunning film without using a single camera, location, or physical studio; more for less, just like Leapmotor. The realistic film also includes shots, reflections, and techniques that could not be achieved with live action filming.
Under the tagline ‘Demand More From Life’, the cleverly created film uses the B10 as a canvas to show the reflected images of individuals and families enjoying ‘more from life’, such as entering the waves on a surfboard and riding a bicycle for the first time.
Damien Dally, Leapmotor UK Managing Director, said: “We’re thrilled to be launching this innovative film for our second national TV advertising campaign. Produced using cutting-edge techniques and over a shorter timescale and lower cost than traditional campaigns, it showcases the Leapmotor philosophy of always offering more for less. The B10 is entering one of the most fiercely fought sectors in the market, but with a single high-specification model that’s crammed with the latest technology, it allows buyers to make the leap to a future where they can expect more for less.”
The advert debuted on 21st November and will appear on ITVX, Channel 4, Sky Media, Amazon Prime, Disney+ and YouTube (to name just a few), spanning a range of platforms across the country.
The ad can be watched here: https://youtu.be/zgufU0xESvE
Leapmotor B10
Prices for the all-electric B10 SUV start at £29,995, including the £1,500 LEAP-GRANT for retail customers. Available in a single, extremely well-equipped specification, it’s the latest Leapmotor model to deliver on the brand’s ‘value without compromise’ proposition in the UK. The B10 is available to order from any one of the 60 Leapmotor dealerships nationwide.
Included on every model is a panoramic sunroof, electrically powered, heated and ventilated ECO leather front seats, 18-inch alloy wheels, 360-degree surround view camera, heated steering wheel, a 12-speaker premium Hi-Fi, automatic climate control, a 14.6-inch 2.5K HD central touchscreen and a 8.8-inch instrument cluster.
In addition, the B10 features a 64-colour ambient lighting system that can be synchronised with music, Vehicle-to-Load capability (V2L), and a powered tailgate. Plus, a wireless 15W-charging pad between the front seats. The B10 also has battery pre-conditioning on the Leapmotor app as well as heat pump to improve range in colder temperatures.
Using Leapmotor’s innovative Cell-to-Chassis technology, which integrates the battery cells into the structure of the vehicle, the B10 features a 67.1kWh ProMax battery, which offers a WLTP range of up to 270 miles and can be recharged from 30-80% in just 20 minutes.
