Camila Morrone is the most influential cast member of Daisy Jones & The Six, new study shows

A new study reveals the most influential stars from Amazon Prime’s new series Daisy Jones & The Six.

The study, conducted by Japan-101 analyzed the Instagram profiles of every cast member from Daisy Jones & The Six, as well as influencer marketing calculators to establish who is the most influential on social media and how much they can earn per sponsored post.

The research revealed that Camila Morrone – who plays Camila Alvarez – is the most influential Daisy Jones & The Six cast member, earning up to £18,748 per sponsored Instagram post. Morrone has the highest number of Instagram followers of the cast, with 4.2 million followers, placing her firmly in the top spot.

The leading man, Sam Claflin is revealed as the second most influential star of the series. The actor, who plays Billy Dunne, has the second-highest Instagram following of 3.9 million, allowing him to earn a potential of £17,890 per sponsored post on Instagram.

Model, singer, and actress Suki Waterhouse can expect to earn up to £15,165 per sponsored Instagram post, making her the third most influential star of the Amazon Prime series. Waterhouse plays Karen Sirko, the keyboardist in the group, and can earn big money from her social media due to her 3.1 million Instagram followers.

Riley Keough, who plays the titular character Daisy Jones, ranks fourth. Keough can expect to earn up to £6,289 per sponsored Instagram post, due to her 1 million followers. Keough, who hails from music royalty being the granddaughter of Elvis Presley, has gained almost 350K in the past month alone thanks to the release of the show. Interestingly, Keough has the highest engagement rate with fans at 8.6%.

The fifth most influential cast member is Josh Whitehouse. Playing bassist Eddie Roundtree, Whitehouse can expect to earn up to £1,522 per sponsored post due to his 145,000 Instagram followers.

A spokesperson for Japan-101 commented on the findings: “Daisy Jones & The Six has become an instant hit for Amazon Prime with many fans enjoying binging episodes that feature catchy songs, intense drama and nods to 1970s popular culture such as Fleetwood Mac, Elvis Presley and more

It is interesting to see, that despite playing the titular character, Riley Keough is actually the fourth most influential cast member. However, it will be fascinating to see if these rankings change as all of the cast gain more exposure with a possible tour and a rumoured second season.”