Wednesday: Instagram Rich List, Jenna Ortega potentially earning up to £98K per sponsored post

New data reveals that Jenna Ortega is the highest-earning star from Wednesday, potentially earning up to £98,072 per sponsored Instagram post.

Research conducted by NewCasinos examined the social media profiles of the cast of Netflix’s Wednesday and influencer marketing calculators to establish which star is the most influential on social media and how much they can earn per sponsored post.

The research revealed that Jenna Ortega, who plays Wednesday Addams, is the highest-earning star from the new Netflix horror comedy hit series. The 20-year-old actress has an Instagram following of over 35.6 million, which allows her to earn up to £98,072 per sponsored Instagram post, and has the highest follower count and potential Instagram earnings than the rest of the star-studded cast combined. Since the star rose to fame on Wednesday, Jenna has gained over 26 million new Instagram followers since the show’s Netflix debut on 23rd November, an average gain of over 620,000 new followers every day.

Emma Myers is the second-highest-earning influencer on Wednesday. The actress, who plays roommate and best friend of Wednesday Addams, Enid Sinclair, has the second-highest following of 9.1 million, allowing her to earn a potential of up to £23,468 per sponsored post. Emma gained the second-highest number of new Instagram fans, with 8.4 million new followers, or around 200,000 new followers per day, since the show’s launch.

Catherine Zeta-Jones, who plays Morticia Addams, can earn up to £13,483 per sponsored post, making her the third-highest-earning star of Wednesday. The Oscar-winning actress has over 4.9 million Instagram followers, the third highest of the cast. With over 635,000 new Instagram followers, she has gained the lowest percentage of new followers out of the top ten earners since the show’s launch.

The fourth highest social media earner is Percy Hynes White. Percy can expect to earn up to £13,483 per sponsored post due to his 4.9 million followers. Percy has one of the biggest social media percentage gains out of the whole cast, getting over nine in ten of his current Instagram following after Wednesday’s release, at a rate of over 110,000 new followers per day.

Hunter Doohan plays Tyler Galpin and is the sixth most influential Wednesday cast member. Tyler is followed by over 3.8 million fans on Instagram, meaning he can earn an average of £7,912 per sponsored Instagram post on these followers alone. Hunter has the most interactive fans out of any other cast member, including the show’s star actress Jenna Ortega, with an engagement rate of 28.67%.

Gwendoline Christie, potentially earning up to £7,912 per sponsored Instagram post. The estimated earnings are from her 3.1 million followers, thanks to her role as Brienne of Tarth in Game of Thrones. Gwendoline has gained less than a third of her current Instagram since her on-screen performance as Principal Larissa Weems, one of the lowest growth rates out of the top ten.

Christina Ricci, aka Marilyn Thornhill, and one of the original Wednesday Addams actresses, ranks seventh, earning up £4,148 per sponsored post on Instagram. These earnings are due to a following of over 1.5 million. Over two-fifths of her Instagram follower count came since Wednesday’s Netflix debut.

Georgie Farmer, who plays Nevermore student and Enid Sinclair’s boyfriend Ajax Petropolus, is the eighth most influential star. With over 1.2 million Instagram followers and an engagement rate of 14.33%, Georgie could earn up to £3,843 per sponsored post.

The ninth most influential is Joy Sunday, with an Instagram following of over one million. Based on her follower count, she can earn up to £3,538 per sponsored post. Joy has gained over 980,000 new followers, making it the largest social media percentage gains from Wednesday out of any other person in the top ten.

Actor and comedian Fred Armisen is the tenth most influential cast member. Fred, who plays Uncle Fester in the show, can earn an estimated £2,336 per sponsored post with his 571,000 Instagram followers. He has the lowest engagement rate in the top ten at 1.13%.

A spokesperson for NewCasinos commented on the findings: “With the success of Netflix’s smash hit Wednesday, this study explores the earnings of the cast to reveal how much they can earn outside of our screens since the release of the series has seen their social media followings skyrocket.

Wednesday is now one of the most-watched Netflix shows, with over three-quarters of a billion hours viewed in the first three weeks. Its popularity has led to a social media boom for each cast member, suggesting that the stars will keep seeing their online following grow, which will lead to more opportunities outside the TV show”.