WON HUNDRED preview SS23 key looks

For SPRING/SUMMER 23, Won Hundred gives the first glimpse of a fully embodied new directional vision for its future development.

Focusing on craftsmanship and high-quality garments, the SPRING/SUMMER 23 collection embodies a new dynamic in the Won Hundred universe. The fashion-collection is focusing on elevated, versatile and upscaled ready to wear fashion pieces, with attention to a higher design grade, luxury fabrics and wearability for every occasion. A full new universe and vision – bridging across all platforms from product, visual aesthetic to online and social media.

“Being founded in 2004, Won Hundred has been running for nearly 2 decades. It’s been a crazy journey and a lot has happened since the beginning. The Won Hundred consumers, whom have been following our journey since the beginning, have aged and their lives has changed – the world and industry surrounding us has changed a lot as well. I have also changed during this period. What I know now, is that I am clearer in my vision – than I have ever been.

I feel, the timing for Won Hundred, heading into this new direction, is so organic and right. We want to give our loyal consumers something new, but also take the necessary steps in developing our vision and product to accommodate and inspire the next generation of users and consumers,” says founder and creative director Nikolaj Nielsen.

For the past two years, Won Hundred has been working towards the new direction and towards being able to accommodate the constantly shifting environment that surrounds the brand. The SPRING/SUMMER 23 collection is fully embracing the new creative vision and visual aesthetic, all rooted in the values of craftsmanship, responsibility and wearability regardless of sex, gender or age that was founded within Won Hundred, almost two decades ago.