We Are Concentrate – a pioneering new water-conscious beauty brand

We Are Concentrate adds no water in its production process and uses an in-house manufacturing method called a ‘closed loop water system’ in the formulation of their Shampoo and Conditioner which is proven to be more sustainable than other manufacturing methods.

With only a marble sized amount needed per hair wash, these concentrated pastes contain all of the actives and benefits of traditional hair care products, without any of the added water. Plus, to make sure that no product goes to waste, the tubes can be paired with a tube squeezer and shower hanger (£6.00) to ensure every last drop is used.

We Are Concentrate Shampoo (£14.00) & Conditioner (£14.00) contain:
Aloe Vera: Soothes and nourishes the roots and scalp
Coconut: Helps strengthen and condition the hair
Papaya: Helps promote shine and health
Guava: Unclogs hair follicles to give a fresh feeling
Shea Better: Keeps hair healthy with vitamins A,E & F

Available from 1st November 2022 at weareconcentrate.com