SURVEY: SPF is too Expensive to Use Daily (64%) Survey Indicates
UK do not follow sun care guidelines, despite rising cases of skin cancers
Supported the British Skin Foundation and MP Amy Callaghan
The UK’s fastest-growing online beauty retailer, Face the Future, has launched their 366 Days of SPF campaign with a YouGov survey of over 2,000 participants – that clearly highlights that the UK population is not adhering to SPF guidelines, putting their skin health at risk, despite rising cases of skin cancer (Over the last decade, melanoma skin cancer incidence rates have increased by around a third (32%) in the UK according to cancer research UK.) * full press release, SPF report and infographics can be found here
64% of the UK say SPF is expensive
Only 22% of the UK apply SPF daily
Over half (55%) of the UK only wear SPF when it is sunny
68% of the UK are worried about sunburn and only 61% are concerned about skin cancer
40% of the UK who wear SPF only buy it when they go on holiday
45% of the UK are not worried about getting skin cancer
46% of the UK are not familiar with the symptoms of skin cancer
56% of the UK who actively seek a tan do so for confidence
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The vast majority of the UK does not currently follow SPF guidance and does not feel like it is necessary to. Beauty standards of seeking a tan currently outweigh attitudes of worrying about the possibility of skin cancer, and almost half of the population are not familiar with the symptoms of skin cancer. A large proportion of people find SPF to be expensive (64%), which is putting their skin health at risk.
Only 22% of the UK apply SPF daily
68% of the UK are worried about sunburn and only 61% are concerned about skin cancer
64% of the UK say SPF is expensive
40% of the UK who wear SPF only buy it when they go on holiday
45% of the UK are not worried about getting skin cancer
46% of the UK are not familiar with the symptoms of skin cancer
56% of the UK who actively seek a tan do so for confidence
The fear of getting sunburn is greater than that of skin cancer for the UK, and almost half of the population are not worried about getting skin cancer, nor are they familiar with the symptoms.
45% of the UK are not worried about getting skin cancer
46% of the UK are not familiar with the symptoms of skin cancer
68% of the UK are worried about sunburn and only 61% are concerned about skin cancer
Nearly a third (31%) of the population actively seek a tan, over half of whom do so to look more attractive (53%) and confident (56%). Despite the fact that 72% are concerned about the risks.
31% of the UK don’t think they have any sun damage
22% of the UK actively seek a tan but feel concerned about the risks
44% of the UK attribute their skin damage to sunburn, 19% say it’s pigmentation, and 16% say it is due to sunspots
Almost half of the UK population say they do not follow medical advice on wearing SPF on a daily basis.
45% of the UK tend to disagree/strongly disagree with the medical advice to wear SPF every day, even indoors and during winter
48% of the UK say that daily SPF is one of the most powerful anti-agers for your skin
35% of the UK usually wear less than SPF30
Almost 1/4 of the UK wear SPF daily, with over half only applying when it is sunny outside. And around 1 in 7 never apply SPF.
Only 22% of the UK apply SPF daily
55% only applying SPF when it’s sunny
14% of the UK never apply SPF
Only 8% re-apply their SPF in a day
The 366 Days of SPF campaign is backed by Amy Callaghan MP, whose VAT Burn campaign calls on the UK government to remove VAT from sunscreen products that have a health benefit. Callaghan says: “I’m delighted to be partnering with Face the Future to support their 366 days of SPF campaign. Too many people still don’t protect their skin from the sun, as their research has found, putting them at risk of melanoma and other skin cancers. It’s high time the UK government took note of these stats and enacted meaningful action to reduce deaths from melanoma and other skin cancers.”
