Searches for ‘mermaidcore’ skyrocket 614% after The Little Mermaid premiere

Analysis of Google search data reveals that online searches for various terms related to mermaid style have exploded worldwide amid the upcoming release of the live-action version of Disney’s The Little Mermaid.

A new finding by fashion site Nasty Gal reveals that Pinterest searches for ‘mermaidcore’ skyrocketed 614%, according to the analysis of Pinterest search data. Google searches for ‘mermaid style’ have also risen 736% worldwide in the past year as well as searches for ‘shell bikini’ and ‘purple bikini’, Ariel’s signature bikini styles, have risen 244% and 311% respectively, in the past month.

The mermaid style encompasses iridescent and shimmery tones with typical colors of pinks, purples and blues. Beach and water symbols such as shells, coral, and waves are all popular symbols associated with ‘mermaidcore’.

The movie starring Halle Bailey in the lead role is to be released later this month, being directed by Rob Marshall and also starring Melissa McCarthy, Jacob Tremblay, Jonah Hauer-King, and more.

A spokesperson for Nasty Gal commented on the findings:

“The Little Mermaid has been an iconic part of popular culture, from Ariel’s instantly recognizable outfit to the catchy soundtrack. The premiere and recently releases new clips have caused a buzz online with fans eagerly awaiting the movie, which is set to be released later this month. As these findings show, the excitement has also transcended into the fashion space, with many fans wanting to emulate Ariel’s iconic style, indicating that purple tones, mermaid inspired swimwear, and bright patterns are set to make a big comeback this Summer.”