World’s First Personality-based ‘Margarita Matchup’ Service launches for National Margarita Day
To celebrate National Margarita Day, Jose Cuervo announces the launch of the world’s first ‘Margarita Matchup’ service: an online platform and algorithm that creates bespoke Margarita recipes based on people’s personalities.
Developed in partnership with celebrity behavioural psychologist Jo Hemmings and tequila expert Maria Modafferi, Jose Cuervo’s Margarita Matchup is formulated to create endless varieties of Margaritas, all of which are individually tailored to users’ personality traits.
Jose Cuervo’s online Margarita Matchup will see users take a simple personality test, after which their bespoke Margarita is revealed. Whether Jose Cuervo fans are introverted, extroverted, cautious or careless, the Margarita Matchup platform ensures that the perfect pairing will always be found.
Kind, empathetic characters might have drinks made from sweet honey and delicate, pink Himalayan salt. Those who possess more boisterous, exuberant, and intense traits might find themselves coupled with fierce blood orange and crisp, crushed ice. The possibilities are endless!
To honour the iconic Margarita and the outstanding versatility of its tequila, Jose Cuervo’s personality-led test tailors every component of the classic cocktail. This includes the ingredients, composition, garnishes and glassware, all matched to the individual variables of the personality test.
Speaking of her involvement in Jose Cuervo’s Margarita Match, Psychologist and Personality Expert to the stars, Jo Hemmings, comments:
“It’s been so much fun working with Jose Cuervo to create the Margarita Matchup service to celebrate National Margarita Day. Personality can have such an impact on the flavours we like, as well as serving preferences so we wanted to create a platform that allows people to find their perfect drink in honour of one of the world’s favourite cocktails!”
