Vick Hope Joins Liz Earle Beauty Co. As First Ever Celebrity Partner
Liz Earle Beauty Co. is pleased to announce a brand partnership with radio and television presenter Vick Hope, who will be helping the brand to celebrate new launches throughout 2023 and support their shared ambition to restore biodiversity across the UK.
Vick is the brand’s first ever celebrity partner and a perfect ally for the company’s sustainability journey given her own personal passion for sustainability and making the world a better place.
Vick Hope says: “I absolutely love Liz Earle Beauty Co. and everything they stand for. The brand encapsulates my philosophy that beauty and skincare are an important form of self-care, whilst crucially being sustainable, ethical and naturally sourced. For me, it felt like the perfect beauty brand to partner with as I share many of their biodiversity values and I’m a big fan of the Cleanse & Polish Hot Cloth Cleanser, it’s an iconic skincare staple, so I was thrilled to be one of the first to try the new Glow range, which has helped me keep a healthy glow in these cold winter months.”
Since its launch in 1995, Liz Earle Beauty Co. has been committed to pioneering natural and ethically sourced skincare, the brand is Leaping Bunny approved and has a Carbon Neutral Company certification. One of the most sought-after natural beauty brands in the UK, Liz Earle Beauty Co. believes in the potent power of naturally active ingredients and was among the first to prioritise sourcing botanicals for their unique efficacy. Liz Earle Beauty Co. recently partnered with WWF to support the restoration of valuable seagrass meadows in the Solent and across the country. Seagrass provides an important habitat for marine wildlife and absorbs ocean carbon storage.
Claire Lee, Head of Brand Marketing comments:
“We are very proud to be partnering with Vick and look forward to working together raising awareness of products, initiatives and topics close to both our hearts. As pioneers of honest, naturally active beauty, we are always looking to forge meaningful relationships with individuals and organisations that share our brand values, from the farmers that grow our precious ingredients to environmental organisations like WWF and the Global Shea Alliance. Vick was a natural choice of partner and we look forward to introducing her to our stunning Isle of Wight home, which has long been a source of inspiration for the brand, from the coastal colours of the packaging through to the protection of its unique natural habitats.”
The story of Liz Earle Beauty Co. began in 1995 on the Isle of Wight with the creation of the iconic Cleanse & Polish Hot Cloth Cleanser, which has won over 140 awards. Over two decades later Liz Earle is still the UK’s number 1 premium cleansing brand. This year will be an exciting time for the brand as it expands its best-selling Glow range with two new products, continues its journey to restore biodiversity and announces its first celebrity partner in Vick.
