Printemps launches a 3.0 Christmas with the drop of its own virtual fashion brand

Created by the expert digital fashion house Republiqe in close collaboration with the department store’s digital teams, this exclusive drop offers 51 mostly unisex pieces for adults, children and even pets.

Inspired by cult Christmas iconography, the collection includes clothing and accessories in varied themes, like the candy cane reimagined as a onesie, snowflakes or nutcrackers as dresses, a gift as a trench, a Christmas tree coat, an antler headband, a gingerbread man handbag… without forgetting the store’s theme for Christmas this year, the circus, with acrobat ensembles, ringleader costumes and a star headpiece.

Priced between 3€ and 12€, all pieces are available on printemps.com

“DIGITAL FASHION BY PRINTEMPS” : USER GUIDE

To access the pieces, nothing is simpler:

Choose the piece or pieces on printemps.com and add them to your cart.
Upon payment, send a photo of you in short or tightfitting clothing, or in a swimsuit.
The piece or pieces will be adapted to the photo by a digital “tailor”.
72 hours after the purchase and upload of the photo, the image will be ready to post on social networks.