Haskelberg Nurseries Enter Joint Venture with Ag Tech Firm Yellow Brick AgTech for New Software
Israel based Haskelberg Nurseries has entered into a joint venture agreement with UK based ag tech company Yellow Brick AgTech (YB AgTech) for the creation of a bespoke data collecting software. The new software will fall under Haskelberg Nurseries subsidiary brand Canacado, an avocado rootstocks selection.
The software is being created for Haskelberg Nurseries by an in-house development team at YB Ag Tech’s parent company Yellow Brick Capital. The creation of the software marks the first phase of an ongoing partnership between YB AgTech and Haskelberg Nurseries The new 50/50 joint venture project sees the formation of new company Haskelberg Advanced Technologies Ltd.
The new software will follow and manage information from orchards around the world. The data collection will enable Haskelberg Nurseries, and its subsidiary brand Canacado, to make accurate rootstock recommendations to growers based on where they are in the world allowing them to buy the right plant to maximize the performance of their orchard.
Udi Haskelberg, CEO of Haskelberg Nurseries commented: “We are thrilled to announce our partnership with YB AgTech on the creation of Haskelberg Advanced Technologies Ltd. This is the beginning of an exciting strategic venture which will produce amazing results for Haskelberg Nurseries and Canacadao.”
Johnathan Kol-Bar, Chairman of Yellow Brick Capital commented: “Haskelberg Advanced Technologies Ltd is an exciting new collaboration for both YB AgTech and Haskelberg Nurseries. The creation of this new software will make Canacado’s data collection dynamic, while supported by an algorithm. This will allow the utilisation of machine learning to improve the product and service offering of Canacado.”
Canacado is a rootstock selection revolutionising the future generation of avocado growing. Canacado combines a wide range of advanced rootstocks of both clonal and seedling propagation. Each of the stocks is the fruition of decades international experimentation in nurseries and orchards alongside years of research, development and mapping the present global variety.
The brand is part of Haskelberg Nurseries, founded in 1974, and currently providing most of the avocado and fruit tree seedlings for Israeli agriculture, while also exporting growing materials and professional knowhow to nurseries and agricultural farms in Europe, Africa, North America and Asia.
YB AgTech has been operating for almost ten years creating and investing in some of the world’s most innovative agricultural technologies. These include cloud-based software i-Plant Nutrition, irrigation hardware I-Feeder Technologies and plant sensor Plant Metrics. The company sits under Yellow Brick Capital, an international private equity company investing in the ag-tech and residential property markets.
