How to use social media icons on Business Cards
Knowing how to use social media icons when designing Business Cards is a brilliant stepping stone to securing business from new contacts.
Traditionally, this role would have been fulfilled by your website. However, while a website is still a great place to send your customers, social networks might offer a more attractive, effortless place to send them.
This article offers insight on the tools to involve social media in your Business Card design in innovative and powerful ways.
What are social media icons?
Social media icons are the brand logos of each platform. By including them on your Business Card, you’re advertising your presence on these platforms to your customers.
Social media icons:
• Attract customers
• Build brand loyalty
• Expand your potential consumer base
• Reduce marketing costs (it’s free!)
• Increase revenue
If you decide to put them on your Business Cards, add the social media icons you’re most engaged with or that your customers will find most helpful.
For example, if you’re a visual business, Instagram is the best platform for you to show off your business to customers. If you offer a more educative, informational service, then Twitter or Facebook could be better platforms for you to broadcast this on.
Ultimately, the ball is in your court. If you only want to push one social media platform in particular, then only include one icon on your Business Card.
When you use an icon on your print, it’s important that you leave your platform-specific tag so readers will know what to search to find you.
Why should you include social media icons on your Business Cards?
Methods of communication have changed rapidly within the last decade. Keeping up with the fast-paced marketing world is essential to maximise growth. Previously, your website would’ve been the primary place to send your customers next. While you should always include your website address, some customers will feel more inclined to check out your social media than your traditional contact information.
After all, inviting online engagement can present less of a barrier to a significant segment of your audience. A vast majority of your customers are already on them.
Therefore, enquiring about your business through socials requires minimal effort on their part. Writing to your email address would require switching platforms and composing a more thought-out response. Ringing your phone number would require a deeper understanding of what they want from your brand, rather than a simple social media enquiry.
