Food Psychologist reveals what your Beef Jerky tastes says about your personality!

Food Psychologist reveals what your Beef Jerky tastes says about your personality!

What’s your favourite beef jerky flavour? A psychologist reveals that the one you pick could say a lot about your personality!

Let’s be honest, everyone loves to enjoy a big pack of yummy snacks throughout the working week. And who can blame us? In fact, there’s no better way to power you through the afternoon than the moreish meaty taste of beef jerky.

But new findings from food psychologist, Greg Tucker, has revealed how our favourite flavours could divulge a lot more about us than just our snack preference.

Insights show Brits who like a spicy kick in their snack are deemed to be adventurous, whereas those who enjoy classic salt and pepper are more authentic and down to earth.

The food psychologist, who has partnered with beef jerky brand Jack Link’s, says, “In such an emotionally rich environment, we should not be surprised how much flavour choices play in revealing insight into our mood and personality.

“Beef jerky has a complex flavour profile and when chewed, it becomes softened and will ultimately shift your mood. Whether you reach for spicy, sweet or salty snack, it can really define some quirky personality traits, many Brits can relate too.

A person’s favourite savoury snack is the gateway to getting to know them better, as well as an easy and fun way to find out more about their personality without asking.

Spice: The Searchers

Do you always fancy spicy snacks? You’re likely to be adventurous and often seek excitement in your life.

“Spice is a very broad category but generally what it delivers is a burst of rapid release flavour, usually with an edge of heat that can then evolve over time. The spice searcher is looking for something that releases tension and drives thrills, taking the person to new places they haven’t been too before.”

Soy: The Fifth Dimension Decoder

In recent years, soy has become a popular flavour in many savoury snacks. And if this is a flavour you normally reach for, you’re likely to be enigmatic, mysterious and flirtatious.

“Soy delivers that mystical fifth taste – umami. A concentrated hit of richness and depth – an enigmatic and engaging complexity allowing the consumer to become fully invested and involved in what is happening in their mouth. The people that enjoy the taste of soy are flirty with new people but don’t want to give too much away about themselves.”

BBQ: Mouth Music

A complex flavour, if the tangy note of BBQ is your thing, you’re most likely to be fun, upbeat, and optimistic.

“This is fun in a flavour – a richness that has a mixture of tangy sourness, sweetness and added depths of smoke. The people who normally enjoy this flavour are fun, upbeat and want everyone to have a good time.”

Teriyaki: The Changing Chameleon

If you get cravings for teriyaki, this suggests your unique, often standout from the crowd but easily adaptable.

“The sweetness (sugar or honey) makes it a little more accessible, but the true strength of teriyaki is the fact it cannot be pinned down – it literally evolves in the mouth as the taste journey reveals itself.

“The person who enjoys this flavour can sometimes be worried about being categorised and wants to stand out from the crowd, but will often take a back seat if that is required from them. They’re also easily adaptable in many different and challenging situations.”

Chilli: The Macho Animal

Love to taste the heat in your beef jerky, you’re likely to be powerful and an aspiring leader.

“The macho challenge of chilli heat is a testosterone-fuelled response to the pain induced by the spice, a test of masculinity particularly popular in the UK. The chilli chooser is usually a bit of an animal, a strutting lion beating his chest to show his power – the aspiring leader of the pack.”

Salt & Pepper: The Authentic Individual

Do you want beef jerky seasoned to perfection? Your personality is authentic, honest, confident, and down to earth.

“Salt and pepper act as a graphic equaliser, boosting the true notes of the underlying ingredients of the food. It makes flavours more vivid yet doesn’t seek to mask them. Pepper adds some high notes, bite and vibrancy whilst salt is an integrity shot.

“These are the flavours of the self-confident and assured individual – unflash, unpretentious and unworried by others – the person who is truly at home in their own skin.”

Peri Peri: Modern Stylist

The popular spicy flavour suggests you’re cool, collected and always in control.

“Peri peri allows – even encourages – the consumer to flirt with heat yet maintain a degree of control and cool – just what the more stylish and aware person will look to be doing.”

Sweet: Pleasure Chaser

If you’re looking for a snack that has a savoury sweetness, Greg reveals you’re likely to be calm and innocent.

“Sweetness becomes paired emotionally with calm, rich reward, relaxation and escape, provided it is not over indulged upon!

“We are given an energy and mood boost by sweetness as well as a sense of release – sweetness lengthens flavours and allows us to relax into the consumption moment and enjoy what we are eating.”

To celebrate snacking this summer, Jack Link’s will be offering five lucky Brits the chance to win a case of beef jerky including the brand’s Original, Sweet & Hot and Teriyaki flavours. The full Jack Link’s range is flavoured with authentic and natural ingredients.

To be in with a chance to win, those who love a meaty snack will need to head to @JacklinksUK and like / comment on their stories, naming their favourite product and what flavour they would like to see the brand make in the future!

Inka Weber, Marketing Manager at Jack Link’s comments, “We wanted our fans to have fun by learning about what their favourite flavour says about them.

“Our main aim at Jack Link’s is to show our community you don’t have to compromise on taste when living a healthy lifestyle.

“We’re proud to offer a high-protein snack that doesn’t compromise on taste or texture. This means you can tuck into your favourite beef jerky flavour – but with none of the guilt you may feel with other unhealthy savoury snacks that are out there.”

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This could mean that floors are being washed with dirty water, adding more dirt rather than taking it away. Surprisingly, almost one in 10 (9%) even admit to not changing the dirty water at all when mopping. Over a quarter (28%) admit to mopping their floors once a fortnight or less while over half (53%) admit they don’t regularly clean behind appliances and leave dirt to build up for as long as six months at a time. image002.jpg On how to achieve a perfect barefoot clean feel after mopping, Geli Lee, Dyson Engineer and Home Cleaning Expert offers their top tips for eliminating dirt around the home: 1. Create a cleaning schedule to stay on top of dirt build-up. In the last year, there has been a 15% global reduction in the number of people who maintain regular cleaning schedules. 47% of the British public admitted to only being motivated to clean when they spot visible dirt or dust.4 Regular floor cleaning with a wet hard floor cleaner like the Dyson WashG1™ removes more stubborn dirt than vacuuming alone. It is important to have a debris free surface, clear any clutter from the floor or other surfaces. Choose the right machine: Different vacuums are designed for different floor types and home sizes. Some machines will be engineered with hard floors in mind and will struggle on thick pile carpets, for example. Choosing the right machine for your home will make a big difference to the ease and speed with which you’re able to clean your home. Clean your floors ‘little and often’. Washing your floors frequently in areas that receive more foot fall will help to stop dirt building up and getting trodden into your floor. Using a dedicated wet floor cleaner on hard flooring such as the Dyson WashG1 is helpful for this, as the versatile format means it vacuums and washes the floor simultaneously. Cleaning schedules have also become less regimented. In recent years only 41% of people claim to have a regular cleaning schedule, and 60% admit to cleaning reactively; being motivated to clean only when there is visible dirt or dust5. It’s perhaps not surprising, that a fifth of people are still concerned their floors are dirty after they’ve mopped them (22%) and one in four6 feel extremely worried about indoor dust at home. Geli Lee, Dyson Engineer and Home Cleaning Expert reveals why it is important to change the way we mop: “Cleaning your hard floors properly and regularly is important for maintaining a healthy environment around your home. Without a proper cleaning routine, dirt may unknowingly build up and spread around your home. It is evident from our research that current mopping habits mean British households aren’t cleaning their floors as effectively as they should. “From ignoring problem areas where dust and debris build up, cross contamination with dirty water to not replacing mop heads or inconsistent cleaning, current mopping behaviours may be making floors dirtier as opposed to cleaner. Moving away from traditional methods, wet floor cleaners like the Dyson WashG1 simplify the floor cleaning experience and provide a modern efficient and hygienic solution” To help take the guesswork out of mopping, the brand new WashG1 is Dyson’s first dedicated wet floor cleaner that tackles wet and dry debris in one go. Engineered for hygienic cleaning and maintenance, the WashG1 is revolutionising wet floor cleaning, removing the need for multi-products and multi-steps to achieve a barefoot clean feel around the home. 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Typically thought of as being an easy to clean area of the home, hard floors have risen in popularity in recent decades. Globally, hard floors are the most common floor type,2 and research released today by Dyson has uncovered poor cleaning habits that mean hard floors are likely to be harbouring an array of hidden nasties. This comes as 32% of Brits – equating to 21.6 million people in the UK – will use the same dirty mop head for six months or more before replacing it. What’s more, one in 20 also admit to keeping the same mop for a year or longer, and one in 10 think it is acceptable to use the same mop 100 times, spreading dirt around their floors every time they use it. Cross contamination is a primary issue for most common and traditional mopping methods with germs and bacteria further being unknowingly spread around homes as Brits use dirty water to clean floors.3 45% only change the water to new water between rooms, whereas 41% wait even longer until it looks dirty. This could mean that floors are being washed with dirty water, adding more dirt rather than taking it away. Surprisingly, almost one in 10 (9%) even admit to not changing the dirty water at all when mopping. Over a quarter (28%) admit to mopping their floors once a fortnight or less while over half (53%) admit they don’t regularly clean behind appliances and leave dirt to build up for as long as six months at a time. image002.jpg On how to achieve a perfect barefoot clean feel after mopping, Geli Lee, Dyson Engineer and Home Cleaning Expert offers their top tips for eliminating dirt around the home: 1. Create a cleaning schedule to stay on top of dirt build-up. In the last year, there has been a 15% global reduction in the number of people who maintain regular cleaning schedules. 47% of the British public admitted to only being motivated to clean when they spot visible dirt or dust.4 Regular floor cleaning with a wet hard floor cleaner like the Dyson WashG1™ removes more stubborn dirt than vacuuming alone. It is important to have a debris free surface, clear any clutter from the floor or other surfaces. Choose the right machine: Different vacuums are designed for different floor types and home sizes. Some machines will be engineered with hard floors in mind and will struggle on thick pile carpets, for example. Choosing the right machine for your home will make a big difference to the ease and speed with which you’re able to clean your home. Clean your floors ‘little and often’. Washing your floors frequently in areas that receive more foot fall will help to stop dirt building up and getting trodden into your floor. Using a dedicated wet floor cleaner on hard flooring such as the Dyson WashG1 is helpful for this, as the versatile format means it vacuums and washes the floor simultaneously. Cleaning schedules have also become less regimented. In recent years only 41% of people claim to have a regular cleaning schedule, and 60% admit to cleaning reactively; being motivated to clean only when there is visible dirt or dust5. It’s perhaps not surprising, that a fifth of people are still concerned their floors are dirty after they’ve mopped them (22%) and one in four6 feel extremely worried about indoor dust at home. Geli Lee, Dyson Engineer and Home Cleaning Expert reveals why it is important to change the way we mop: “Cleaning your hard floors properly and regularly is important for maintaining a healthy environment around your home. Without a proper cleaning routine, dirt may unknowingly build up and spread around your home. It is evident from our research that current mopping habits mean British households aren’t cleaning their floors as effectively as they should. “From ignoring problem areas where dust and debris build up, cross contamination with dirty water to not replacing mop heads or inconsistent cleaning, current mopping behaviours may be making floors dirtier as opposed to cleaner. Moving away from traditional methods, wet floor cleaners like the Dyson WashG1 simplify the floor cleaning experience and provide a modern efficient and hygienic solution” To help take the guesswork out of mopping, the brand new WashG1 is Dyson’s first dedicated wet floor cleaner that tackles wet and dry debris in one go. Engineered for hygienic cleaning and maintenance, the WashG1 is revolutionising wet floor cleaning, removing the need for multi-products and multi-steps to achieve a barefoot clean feel around the home. To put the product to the test, Dyson have cleaned one of London’s most iconic landmarks The Victoria and Albert Museum. From cleaning the grand marble floors housing the most prestigious exhibits, to cleaning up leftover food in the Gamble Room Cafe, the WashG1 had a dirt busting tour of the museum leaving it spotless. Images can be found here. The WashG1 introduces Dyson’s engineering expertise to cleaning hard floors. With a 1 litre clean-water tank to cover flooring up to 290m2, the Dyson WashG1 uses a combination of hydration, absorption, and extraction technologies to remove wet and dry spills and stains simultaneously. The Dyson WashG1 is available to purchase now from Dyson.co.uk, retailing at £599.99.

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