Agency matchmaker helps brands hit the B Corp button
Creative agency matchmaker Studiospace is helping brands buy from ethical agencies by adding a B Corp button to its platform.
The company helps major brands find and connect with independent marketing agencies, enabling them to share briefs and select the types of agency they want to hire.
Studiospace CEO Pete Sayburn says he’s seeing a growing trend among brands to aim for a more ethical approach to marketing and this is set to impact the way agencies are hired.
Sayburn says world leaders meeting in Sharm el Sheikh Egypt for COP27 provided him with the inspiration to add a B Corp button, which will allow a brand manager to distribute briefs to a shortlist of agencies with the accreditation.
“Major brands are all looking to clean up their acts on many fronts and so, with COP27 taking place, I wondered if we could do something to help,” said Sayburn.
“I realised we have a number of very ethically focused agencies on our platform that are B Corps, so it made sense to make it as easy as possible for our biggest clients to be able to find them.”
Among the list of B Corp agencies signed up to Studiospace are Create Future, Fox and Hare, Communique, Notepad, Palo IT, MindArc, Republic of Everyone and Good Innovation.
“There’s a growing trend among marketers toward sustainability and people asking how they can use their talents for the greater good. A lot of very talented people want their work to have an ethical and sustainable dimension. So I am expecting a lot of people to be hitting the B Corp button in the near future.”
