Softline Holding plc begins trading under the brand name NOVENTIQ

Softline Holding plc begins trading under the brand name NOVENTIQ

Softline Holding PLC [SFTL, US83407L2079] (Softline, the organisation, or the company), the Cyprus registered global IT and digital transformation solutions and services provider headquartered in London, today begins trading under the new brand name NOVENTIQ. As a $1bn+ player in the global digital transformation market, the rebranding signals the start of a new era for this rapidly evolving company.

The company operates in almost 60 countries globally, employs c. 3,900 people, and delivered turnover of $1.1bn with YoY growth of 51% in fiscal year 2021. The LSE-listed business just sold its Russian operations to founder, Igor Borovikov. The Russian business will now operate independently from NOVENTIQ.

Under the new brand, the company will continue on its mission to help organisations to transform and operate efficiently and securely in the increasingly digital economy.

NOVENTIQ´s portfolio consists of multi-cloud services, future workplace solutions, modern hybrid infrastructure, digital transformation (DX) and cybersecurity services, software provisioning and consultancy, software and application engendering and development. NOVENTIQ will continue to go forward as one of Microsoft’s largest partners in emerging markets. The company will also further invest in strengthening its partnerships with industry-leading technology providers to deliver outstanding value to its 75,000 customers.

Sergey Chernovolenko, Chief Executive Officer at NOVENTIQ, said:

“It is exciting for me to introduce this new brand, under which we will continue to deliver immense value for our customers, employees and shareholders. We are launching NOVENTIQ with a laser-focus on growth and expansion of the business. With this new brand, we expect to cement our position as the leading provider of digital transformation and cybersecurity solutions and services for customers in emerging markets and beyond. This brand continues the values of Softline brand that were appreciated by all our customers, employees, partners and stakeholders and under which we achieved so much in the last few years.

“Although we operate in a digital world, people have always been at the core of what has made our business so successful. It is our people and our relationships with incredible technology partners which have allowed us to deliver stellar results for our customers. A priority for us will be to grow our teams in all our key markets as we continue to expand and capitalise on growth opportunities in numerous regions. I have absolutely no doubt that our path forward under the NOVENTIQ brand will offer the best future for all our stakeholders, and that those continued relationships will carry us through to ever greater success and prosperity together.”

Jacques Guers, Chairman of the Board of Directors at NOVENTIQ, said:

“It’s fantastic to see our business moving into a new era under the brand of NOVENTIQ. We are certain that this step will enable us to continue making a positive impact for an ever-increasing number of organisations around the world. The kind of impact we deliver is stitched into our very DNA. And, despite rebranding being a challenging process for our company to undertake, we know it is a worthwhile one, as it will allow us to continue to fulfil our purpose. We are excited to embark on this journey as NOVENTIQ for many years to come.”

NOVENTIQ is the global brand of Softline Holding plc, and covers our core business for digital transformation, cybersecurity, and cloud solutions and services. This brand reflects changes in the technology industry over the last 20 years. Enterprises and organisations around the world require purposeful and intelligent innovation on demand to improve their business outcomes. The past 20 years have seen an explosion in software, as well as remarkable growth in cloud technology, the increasing importance of cybersecurity, and the proliferation of information technology into every corner of any modern organisation.

NOVENTIQ. Global expertise, local outcomes
The new name NOVENTIQ represents an amalgamation of several things:
NOV derives from the Latin word novus for ‘new’. Innovation is essential for NOVENTIQ´s customers, vendors and employees.
EN comes from entrepreneurial. It is the entrepreneurial spirit that everyone notices about this company. The never-ending quest for economic value and a ‘can-do’ attitude are what marks NOVENTIQ out from other companies in the industry. We are focused on serving enterprises around the world. EN is also energy, something that we bring to everything we do.
T refers to technology, the company´s expertise, passion, and product. T also stands for transformation, an essential requirement for any enterprise looking to ensure a successful the future.
IQ – stands for intelligence and quality – two key features that characterise a successful provider, one who can address highly complex problems for customers, and deliver intelligent information solutions which are of the highest quality.

NOVENTIQ also comes with a new motto: Global expertise, local outcomes. This underlines the organisation´s success. Constantly gaining expertise, and operating as a global player. Building competitive advantage thanks to global nature of our business. The slogan also emphasises the company´s focus on delivering for their customers wherever they are.

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Typically thought of as being an easy to clean area of the home, hard floors have risen in popularity in recent decades. Globally, hard floors are the most common floor type,2 and research released today by Dyson has uncovered poor cleaning habits that mean hard floors are likely to be harbouring an array of hidden nasties. This comes as 32% of Brits – equating to 21.6 million people in the UK – will use the same dirty mop head for six months or more before replacing it. What’s more, one in 20 also admit to keeping the same mop for a year or longer, and one in 10 think it is acceptable to use the same mop 100 times, spreading dirt around their floors every time they use it. Cross contamination is a primary issue for most common and traditional mopping methods with germs and bacteria further being unknowingly spread around homes as Brits use dirty water to clean floors.3 45% only change the water to new water between rooms, whereas 41% wait even longer until it looks dirty. This could mean that floors are being washed with dirty water, adding more dirt rather than taking it away. Surprisingly, almost one in 10 (9%) even admit to not changing the dirty water at all when mopping. Over a quarter (28%) admit to mopping their floors once a fortnight or less while over half (53%) admit they don’t regularly clean behind appliances and leave dirt to build up for as long as six months at a time. image002.jpg On how to achieve a perfect barefoot clean feel after mopping, Geli Lee, Dyson Engineer and Home Cleaning Expert offers their top tips for eliminating dirt around the home: 1. Create a cleaning schedule to stay on top of dirt build-up. In the last year, there has been a 15% global reduction in the number of people who maintain regular cleaning schedules. 47% of the British public admitted to only being motivated to clean when they spot visible dirt or dust.4 Regular floor cleaning with a wet hard floor cleaner like the Dyson WashG1™ removes more stubborn dirt than vacuuming alone. It is important to have a debris free surface, clear any clutter from the floor or other surfaces. Choose the right machine: Different vacuums are designed for different floor types and home sizes. Some machines will be engineered with hard floors in mind and will struggle on thick pile carpets, for example. Choosing the right machine for your home will make a big difference to the ease and speed with which you’re able to clean your home. Clean your floors ‘little and often’. Washing your floors frequently in areas that receive more foot fall will help to stop dirt building up and getting trodden into your floor. Using a dedicated wet floor cleaner on hard flooring such as the Dyson WashG1 is helpful for this, as the versatile format means it vacuums and washes the floor simultaneously. Cleaning schedules have also become less regimented. In recent years only 41% of people claim to have a regular cleaning schedule, and 60% admit to cleaning reactively; being motivated to clean only when there is visible dirt or dust5. It’s perhaps not surprising, that a fifth of people are still concerned their floors are dirty after they’ve mopped them (22%) and one in four6 feel extremely worried about indoor dust at home. Geli Lee, Dyson Engineer and Home Cleaning Expert reveals why it is important to change the way we mop: “Cleaning your hard floors properly and regularly is important for maintaining a healthy environment around your home. Without a proper cleaning routine, dirt may unknowingly build up and spread around your home. It is evident from our research that current mopping habits mean British households aren’t cleaning their floors as effectively as they should. “From ignoring problem areas where dust and debris build up, cross contamination with dirty water to not replacing mop heads or inconsistent cleaning, current mopping behaviours may be making floors dirtier as opposed to cleaner. Moving away from traditional methods, wet floor cleaners like the Dyson WashG1 simplify the floor cleaning experience and provide a modern efficient and hygienic solution” To help take the guesswork out of mopping, the brand new WashG1 is Dyson’s first dedicated wet floor cleaner that tackles wet and dry debris in one go. Engineered for hygienic cleaning and maintenance, the WashG1 is revolutionising wet floor cleaning, removing the need for multi-products and multi-steps to achieve a barefoot clean feel around the home. To put the product to the test, Dyson have cleaned one of London’s most iconic landmarks The Victoria and Albert Museum. From cleaning the grand marble floors housing the most prestigious exhibits, to cleaning up leftover food in the Gamble Room Cafe, the WashG1 had a dirt busting tour of the museum leaving it spotless. Images can be found here. The WashG1 introduces Dyson’s engineering expertise to cleaning hard floors. With a 1 litre clean-water tank to cover flooring up to 290m2, the Dyson WashG1 uses a combination of hydration, absorption, and extraction technologies to remove wet and dry spills and stains simultaneously. The Dyson WashG1 is available to purchase now from Dyson.co.uk, retailing at £599.99.

Typically thought of as being an easy to clean area of the home, hard floors have risen in popularity in recent decades. Globally, hard floors are the most common floor type,2 and research released today by Dyson has uncovered poor cleaning habits that mean hard floors are likely to be harbouring an array of hidden nasties. This comes as 32% of Brits – equating to 21.6 million people in the UK – will use the same dirty mop head for six months or more before replacing it. What’s more, one in 20 also admit to keeping the same mop for a year or longer, and one in 10 think it is acceptable to use the same mop 100 times, spreading dirt around their floors every time they use it. Cross contamination is a primary issue for most common and traditional mopping methods with germs and bacteria further being unknowingly spread around homes as Brits use dirty water to clean floors.3 45% only change the water to new water between rooms, whereas 41% wait even longer until it looks dirty. This could mean that floors are being washed with dirty water, adding more dirt rather than taking it away. Surprisingly, almost one in 10 (9%) even admit to not changing the dirty water at all when mopping. Over a quarter (28%) admit to mopping their floors once a fortnight or less while over half (53%) admit they don’t regularly clean behind appliances and leave dirt to build up for as long as six months at a time. image002.jpg On how to achieve a perfect barefoot clean feel after mopping, Geli Lee, Dyson Engineer and Home Cleaning Expert offers their top tips for eliminating dirt around the home: 1. Create a cleaning schedule to stay on top of dirt build-up. In the last year, there has been a 15% global reduction in the number of people who maintain regular cleaning schedules. 47% of the British public admitted to only being motivated to clean when they spot visible dirt or dust.4 Regular floor cleaning with a wet hard floor cleaner like the Dyson WashG1™ removes more stubborn dirt than vacuuming alone. It is important to have a debris free surface, clear any clutter from the floor or other surfaces. Choose the right machine: Different vacuums are designed for different floor types and home sizes. Some machines will be engineered with hard floors in mind and will struggle on thick pile carpets, for example. Choosing the right machine for your home will make a big difference to the ease and speed with which you’re able to clean your home. Clean your floors ‘little and often’. Washing your floors frequently in areas that receive more foot fall will help to stop dirt building up and getting trodden into your floor. Using a dedicated wet floor cleaner on hard flooring such as the Dyson WashG1 is helpful for this, as the versatile format means it vacuums and washes the floor simultaneously. Cleaning schedules have also become less regimented. In recent years only 41% of people claim to have a regular cleaning schedule, and 60% admit to cleaning reactively; being motivated to clean only when there is visible dirt or dust5. It’s perhaps not surprising, that a fifth of people are still concerned their floors are dirty after they’ve mopped them (22%) and one in four6 feel extremely worried about indoor dust at home. Geli Lee, Dyson Engineer and Home Cleaning Expert reveals why it is important to change the way we mop: “Cleaning your hard floors properly and regularly is important for maintaining a healthy environment around your home. Without a proper cleaning routine, dirt may unknowingly build up and spread around your home. It is evident from our research that current mopping habits mean British households aren’t cleaning their floors as effectively as they should. “From ignoring problem areas where dust and debris build up, cross contamination with dirty water to not replacing mop heads or inconsistent cleaning, current mopping behaviours may be making floors dirtier as opposed to cleaner. Moving away from traditional methods, wet floor cleaners like the Dyson WashG1 simplify the floor cleaning experience and provide a modern efficient and hygienic solution” To help take the guesswork out of mopping, the brand new WashG1 is Dyson’s first dedicated wet floor cleaner that tackles wet and dry debris in one go. Engineered for hygienic cleaning and maintenance, the WashG1 is revolutionising wet floor cleaning, removing the need for multi-products and multi-steps to achieve a barefoot clean feel around the home. To put the product to the test, Dyson have cleaned one of London’s most iconic landmarks The Victoria and Albert Museum. From cleaning the grand marble floors housing the most prestigious exhibits, to cleaning up leftover food in the Gamble Room Cafe, the WashG1 had a dirt busting tour of the museum leaving it spotless. Images can be found here. The WashG1 introduces Dyson’s engineering expertise to cleaning hard floors. With a 1 litre clean-water tank to cover flooring up to 290m2, the Dyson WashG1 uses a combination of hydration, absorption, and extraction technologies to remove wet and dry spills and stains simultaneously. The Dyson WashG1 is available to purchase now from Dyson.co.uk, retailing at £599.99.

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