Keep Kids Excited About Drinking Water this Christmas
Finding the perfect gift for your little one can be difficult, particularly if you are looking for eco-friendly gifts for a more sustainable Christmas. So, if you’re looking to help protect the planet this festive season by reducing your little one’s single-use plastic consumption, a reusable water bottle is a must for on-the-go hydration. Every year the nation gets through 14 billion plastic drinks bottles, with over 10% admitting that most of the plastic they buy sadly, winds up in the bin as evidenced by hydration specialists, air up. This amounts to almost a quarter of Brits throwing away 5-10 plastic bottles per week.
The latest viral product, with thousands of review videos uploaded daily on TikTok, is a reusable water bottle that has been designed as a sustainable way for children to stay hydrated. air up uses flavour pods to provide a zero-calorie, zero-sugar, zero-additive way to drink 100% pure water which tastes flavoured. Alongside the environmental benefits, air up is a leakproof and easy-to-clean bottle which acts as an exciting alternative to drinking just ordinary tap water, adding our favourite flavours, from Kola to Orange, with no sugars, additives or chemicals allowing children to get the flavour they crave while drinking 100% pure water.
What is retronasal smell?
Studies have shown that up to 80% of the flavour we perceive comes from smell, not taste, which is why the smell of food is so linked to appetite and why people hold their nose when they eat or drink something unpleasant. When we eat or drink, flavour filled air rises up to our nose and takes our senses beyond the five basic tastes of sweet, sour, bitter, salty and umami.
So how does air up work?
air up harnesses this clever bit of science by infusing flavoured air into every sip of water from the bottle. One of 14 different flavours will be added in bubbles every time you drink and it is this that will give your 100% pure water its flavour. Each pod contains natural flavourings and scents that infuse with ambient air to be added to the pure water, these flavours range from Lime and Orange-Passionfruit to Cola and Iced Coffee with ten others in between.
Who came up with this amazing idea?
The first prototype for air up was developed by Lena Jüngst and Tim Jäger in 2016 and spent three years in development, including a Master’s thesis on aromas, to combine innovative design and the neuroscience behind the idea and turn it into a real product. Since then, air up has successfully launched in Germany, France, Belgium, Switzerland, Austria and the Netherlands, with more than one million customers already. Now Lena and the team are bringing this innovative way to drink water to the UK.
Where can I buy one?
air up’s reusable water bottles and flavour pods are available from their website. One bottle including three scent pods is priced £34.95. Each additional pack of three pods (flavouring a minimum of 15 litres of water) then costs between £5.95 to £8.95, depending on the flavour.
