‘How LinkedIn Works’ : A New Credible & Straightforward Manual to Help Professionals Create a Solid Online Brand
Over the last three years, LinkedIn has seen a rise in traffic and engagements as people and businesses have turned to modern ways of brand marketing. As the current trend of remote and freelance employment rises, more and more people are using LinkedIn to establish their professional brand, showcase their skills and expertise, post and look for employment opportunities, and even market their products and services, among other things. But with the surge of engagements and number of posts circulating on the website, how does one ensure that their profile and posts stand out from the rest?
In her book, How LinkedIn Works, author and personal branding consultant Damilola F. Badmus offers guidance to those who struggle to understand the LinkedIn platform. This “manual” provides tips, insights, and other helpful knowledge for professionals to successfully navigate the LinkedIn platform, and all the while creating a good online presence and solid branding for themselves or their businesses.
SYNOPSIS:
With over 875+ million members in over 200 countries, LinkedIn is for everyone who wants to take their personal branding to another level.
“How LinkedIn Works” shows you a practical approach to how to use LinkedIn effectively and how to gain a high level of influence. Consider this book a manual to help you build an effective personal brand on LinkedIn, as well as an expert guide to knowing the platform’s tools and features and the proven tactics that would get you noticed.
Personal branding expert, Damilola Badmus has built a huge community of over 90,000 people from different demographics on LinkedIn. She has also helped over 10,000 people build their brands online.
In this book, you’d learn:
How to optimize your profile
How to create engaging content that will attract your clients or target audience
How to engage and build relationships with your audience
How to become a LinkedIn influencer and gain authority in your field.
How to use LinkedIn features to grow your network
20 content ideas that will help you get a high level of reach
Once you’ve read the book and implemented all the strategies and steps involved
You will no longer wonder how to navigate the LinkedIn platform or how to get quality connections
You will no longer stare at your phone thinking, “what should I write? or where do I even start?”
You will no longer suffer from “Imposter Syndrome” feeling like you’re not good enough to be sharing your thoughts and giving advice to people.
You will no longer get discouraged because no one engages with your content.
You will no longer worry about getting your voice heard and getting the visibility you want on the platform.
“Many people are terrified of LinkedIn,” says Damilola. “They think it’s just a platform for job search and show-off, but it’s beyond that. LinkedIn is a platform where you can express your true self and share the knowledge you have deep inside of you.”
Continuing, “I believe the book is useful for professionals and people who are struggling to understand the LinkedIn platform. I regard this as a manual where you can always go back to check different topics whenever you want.”
Early reviews of How LinkedIn Works have been extremely positive, with readers expressing their gratitude to Dami’s help in helping them understand and navigate LinkedIn in the most straightforward way possible.
Bankole Mubarak, an early reader, writes, “I like this book because it’s straight to the point. The book has generally given me an understanding of how hashtag works, and it has helped me use LinkedIn more effectively.”
“I finally read the book How LinkedIn Works. I finished it in five hours, and it was easy to read. I love the simplicity of the words, no jargon, so fun to read. What stood out for me apart from the simplicity of the book was how you made me understand the LinkedIn App like a novice. . . . It was money and time well spent for me.” Writes Rokeebat Hammed, another reader who had early access to the book.
How LinkedIn Works: Attract Your Target Audience and Build Authority is now available on Amazon UK: https://a.co/d/hrfjkil
