Size Really Does Matter in the Bedroom, Survey Finds

Almost half of Brits have admitted they are fed up with a lack of inspiration in the bedroom, according to new national research.

Forty percent of Brits are unhappy with their current bedrooms, which means that more than 12.3 million Brits are sleeping in bedrooms they completely hate, according to the study conducted by the UK’s most trusted sleep brand, Silentnight.

Findings reveal that size really does matter in the bedroom – and lack of it makes us the most unhappy, with 42 percent believing their bedroom space is too small to enjoy, while other factors making us sad include the colour of the room (33 percent) and uncomfortable beds (28 percent).

On average we spend around 151 days a year in our bedrooms which equates to almost half a lifetime, making it the most used room in the house.

For 60% of Brits, the bedroom is also now a multifunctional space, doubling up as an office (22 percent), games room (18 percent) and even home gym (21 percent). Almost three quarters (71 percent) believe that their multifunctional bedroom has a negative impact on their quality of sleep.

Some 67 percent of us believe that bedroom spaces should make us feel relaxed, but less than half of those surveyed could say that their current space relaxed them, with 66 percent believing that bedroom spaces and in particular the colour of the bedroom have an impact on sleep quality.

The most relaxing colours, according to respondents, are neutral colours including white, beige, and grey.

To help Brits fall back in love with their bedrooms, Silentnight has teamed up with one of the UK’s leading paint brands, Crown Paints, on a series of activations designed to bring joy to the bedroom via colour and design.

Jason McIlvenny, Senior Brand and Insights Manager, at Silentnight said: “We spend pretty much half our lifetime in our bedroom, so it’s eye opening to see that for many of us, it’s one of the spaces we dislike the most.

“Partnering with Crown, we want to help people fall back in love with their bedrooms, by offering design and colour inspiration to give people everything they need to create the bedroom of their dreams.

“Strengthening the relationship between sleep and design is something we feel passionate about at Silentnight, ensuring we offer a complete sleep experience for our customers.”

Justyna Korczynska, Senior Designer at Crown adds: “We’re excited to partner with Silentnight over the next few months in a bid to get Britain sleeping well again. Sleep is vital for a healthy, happy lifestyle and the colour of a bedroom really can impact a good night’s rest.

“Colours that take inspiration from nature, like greys, neutrals and greens provide a sense of security and warmth which helps us unwind and relax, giving us with the best chances for a restful sleep. ”