Mars Wrigley unveil Xmas Celebrations Festive Spot

An emotional new Christmas story unfolds when Bounty finds friendship and hope in a new seasonal spot from Celebrations.

The ad comes just days after Mars Wrigley UK announced it is controversially trialling Bounty-less Celebrations tubs this year, as a result of mounting public demand.

The spot acts as a sequel to last year’s story of the ‘Lonely Bounty’ – where an unlucky-in-love chocolate finds festive happiness with a Brussels Sprout. This year, spurred on by the online haters, Bounty makes the heart-breaking decision to leave the Celebrations tub and go it alone.

The film opens with a fully rebranded Mr Bounty scrolling ‘Twitter’, confronted by real-world Bounty trolls. Rejected and dejected, he takes down his stocking from the Celebrations mantelpiece and leaves for a life of solitude.

Set to a brand-new poignant soundtrack, the story follows Mr Bounty as he is found alone in the woods by a kind old woman who takes him in and reminds him that he is still cared for. The pair strike up an unlikely friendship; spending quality time knitting, playing scrabble and decorating the house, leading to Bounty’s revived hope and happiness as he then returns home.

The festive spot takes direct aim at the infamous John Lewis ads – from the unexpected friendship and heartfelt montage to the lilting soundtrack – with a few choice easter eggs nodding to previous campaigns such as last year’s “Unexpected Guest.” The accompanying song was written especially for the campaign and poses the idea that “Christmas isn’t Christmas without’ Bounty.

The tear-jerking finale sees Bounty happily reunited with his fellow Celebrations, including Maltesers and Snickers, after public pleas to for him to come home make the news.

And according to research, Maltesers and Snickers wouldn’t be the only ones pleased to see Bounty this Christmas. A study conducted by the confectionery brand found that a whopping 58% of the nation would miss Bounty if it was permanently removed from the tub, and a further 17% saying they would feel joy if they opened a Celebrations tub to find only Bounty’s.

Those in Gloucester and Warrington admitted to big Bounty lovers (40%) followed by people from Peterborough and Chelmsford where just under a third (27%) revealed the coconut choc is their favourite in the tub.

Emily Owen, Mars Wrigley’s Head of Celebrations Festive Cheer said: ‘Bounty has always been a divisive presence in the Celebrations tub, but no matter which side of the debate you stand, our film teaches an important lesson; you don’t know what you’ve got until it’s gone. We’re urging fans who want to keep Bounty in the tub to show their support with #BringBackBounty before we make our final decision on whether Bounty-less tubs are the future of Celebrations.’