Hyperlocal maker programme Atelier100 launches debut collection
On 27 October, the first collection of products to result from Atelier100’s hyperlocal hothouse programme will be unveiled in the brand’s Hammersmith retail space: an eclectic, sustainability-driven, discipline-hopping selection of furniture, fashion, accessories and homewares by some of the most exciting talents in the capital’s creative scene.
Available to buy in store and online, the Atelier100 collection represents a bold new vision of production and consumption – a model for the future of making that is rooted in local supply, manufacturing and distribution. Keeping design and production in the immediate area not only dramatically reduces the carbon impact of the making process, but it also helps build local supply chains, strengthen local production networks, and support local economies. Making its debut in a global melting pot of ideas and creativity, London, Atelier100 exists as a proof of concept for this new, sustainable approach to making.
Nurturing creative talent, building creative businesses
The Atelier100 concept was born of a collaboration between two giant Swedish retail brands: H&M and Ingka Group (the largest IKEA franchisee), built on their shared goal to find and nurture emerging local creative talent.
Recognising the benefits of working with creatives who represent diverse skill sets, life experiences and cultural reference points, the two brands came together to develop a programme that could help emerging talent build their businesses, develop sustainable supply chains, and bring innovative, commercially optimised products to market.
Atelier100 launched its pilot mentorship scheme and retail space at Livat Hammersmith in May 2022, bringing together a panel of respected industry experts to select 13 creatives working across a range of disciplines, product categories and aesthetic styles.
Atelier100 Editions – the launch collection
From 27 October, visitors to the Atelier100 retail space, or to the online store at atelier100.com, will be able to browse and buy from the launch collection of limited-edition products. Characterised by sustainable design thinking and material ingenuity, and united by the unique ways in which they embody London’s identity, they represent the best of the city’s emerging creative generation.
Thames Clay Vase by Alison Cooke
£125, 30 available
A vase made from London clay excavated from 26 metres below the River Thames, handcrafted in ceramicist and artist Alison Cooke’s West Hampstead studio.
