Rugby-mad Brits sink 130,000 pints of Guinness at the Six Nations
Nationwide pub chain, Social Pub and Kitchen, has announced that it anticipates selling 130,000 pints of Guinness during the Six Nations – that’s an average of 8,700 per match.
To celebrate Britain’s love of Guinness and rugby, Social Pub & Kitchen is offering bottomless Guinness in 114 of its venues.
Guinness experts at the pub chain say Brits love the stout for its creamy texture, bittersweet roasted notes, and that is has recently saw popularity boom amongst Gen Z.
On social media platforms such as Tik Tok and Instagram, ‘splitting the G’ and 45 degree tip tests often go viral amongst Gen Zers, with the likes of Kim Kardashian and King Charles also doing their bit by publicly enjoying a pint of Guinness.
Beginning on Friday night, this year’s Six Nations is one of the most anticipated editions yet with France and Ireland leading the pack with the oddsmakers but home nations England, Scotland and Wales all feeling overlooked and having major points to prove.
Set to be enjoyed throughout the tournament and available until March 17th, the Icon’s Brunch enhances Social Pub & Kitchen’s bottomless brunch with the exciting additions of Guinness, as well as Espresso Martinis.
And the Guinness takeover doesn’t stop there. From Friday (31st January), the pub chain is launching a Guinness burger to satisfy the cravings of Guinness fans nationwide.
Stephen Cooper, Head of Marketing at Social Pub & Kitchen, said: “As a country of avid Guinness and rugby fans, we’re confident the Icon’s Brunch will be a hit across the UK – there’s nothing better than enjoying the Six Nations with a cold pint of Guinness and delicious food.
“Our bottomless brunches have always been hugely popular; we know iconic drinks like Guinness and Espresso Martini are what our guests want when watching the rugby. We’re happy to provide this as part of the ultimate Six Nations’ experience at 114 of our venues across the nation.”
Arriving in time for France v Wales, the Icon’s Brunch also includes other drinks such as pints of world lager, a selection of tantalising cocktails or Prosecco amongst other fan favourite drinks. All Social Pub and Kitchen venues will also offer a range of low and no alcohol and soft drinks.
The Icon’s Brunch offers a tantalising choice of food from the bottomless brunch menu, where you can delve into any choice of juicy burgers, stonebaked pizzas, nachos and a variety of traditional brunch favourites.
To find out more about Social Pub & Kitchen and find your local participating venue, please see here.
