“Time to Decide Europe Summit 2023”: Over 300 guests to attend high-level conference organised by ERSTE Foundation and IWM

“Time to Decide Europe Summit 2023”: Over 300 guests to attend high-level conference organised by ERSTE Foundation and IWM

The data analysts at Business2Community have compiled 10 revealing TikTok statistics for 2023.

New TikTok Statistics For 2023

Below are 10 revealing TikTok stats in 2023, to see the top 35 go to the full story above.

1. TikTok Has Almost 3 Times More Daily Active Users Than Snapchat

TikTok has overtaken Snapchat in the bid for Gen Z’s attention – as of 2023, Snapchat had 375 million daily active users on the app, while TikTok boasts a whopping 1 billion daily active users.

2. TikTok Is Worth Between $50 – 75 billion

As of Q2 2023, TikTok is estimated to be worth between $50bn – 75bn US dollars.

The big question – how much is TikTok actually worth? As TikTok is a private company, it is difficult to say for sure, but estimators put it between $50 – 75 billion.

3. Khabane Lame Is The Most Followed TikTok Creator In The World In 2023

As of Q2 2023, Kabane Lame is the most followed TikTok creator in the world with 155 million followers on the app.

According to Statista, the most popular TikTok creator in the world right now is Khabane Lame with 155.1 million followers, surpassing the previous title holder Charli d’Amelio who now has 150.1 million.

4. TikTok Is Banned In Some Countries

As of Q2 2023, TikTok is fully banned in 3 countries & the app is banned on government devices in 3 countries.

Due to an increasing concern from governments about data collection and cyber attacks, TikTok is coming under scrutiny from a number of governments for its close links with the Chinese governments. So far, that the US currently has a piece of legislation debated in the house of representatives alls are being made to ban the app in the US. The social media app is currently banned in India, Pakistan, and Afghanistan. Government bodies have banned the app on staff devices in the US, Canada, Taiwan and three top EU bodies.

So, the facts are clear – TikTok is quickly becoming a force to be reckoned with. Demonstrating record breaking download numbers and incredible levels of user engagement, it’s time to face the music – or ‘sound’ – and start making TikTok a priority in your marketing strategy.

5. USA Has The Largest TikTok Audience In The World

As of 2022, the USA had 135 million users, the largest of any country.

The US has the largest TikTok audience with over 135 million users.

The second largest is Indonesia with 99.07 million and third is Brazil with 73.58 million.

The UK reported 17,464,020 TikTok users in 2022.

6. Twice As Many TikToks Uploaded Than Instagram Reels Per Month

Data from Q4 2022 reveals there are 2.3x more TikToks uploaded than Instagram reels per month.

TikTok appears to be the more popular format for uploading short video content. The average number of TikTok videos posted per month by an active account is double compared to the amount of Instagram Reels posted per month.

The average active TikTok account posts 22.5 TikToks per month, whereas the average active Instagram account only posts 9.8 Reels per month.

7. 25% Of USA TikTok Users Are Aged 10 To 19

Data from Q1 2023 showed that 25% of TikTok users in the US are aged between 10-19.

TikTok mostly appeals to young people, with 25% of US TikTok users aged between 10-19, and 22.4% of users are aged 20-29. Only 11% of users are aged 50+.

This shows a clear decrease in user percentages as age goes up.

8. 50% Of TikTok Users Have Bought A Product After Watching It On TikTok Live

As of 2021, 1 in 2 TikTok users have bought a product after watching a TikTok live.

Much like watching a shopping network, many users turn to TikTok live for the purpose of shopping. A TikTok study which studied responses from 250 users, shows that 50% of users had bought something after watching it on TikTok live.

9. TikTok Is The 6th Most Popular Platform For Business Marketing

Data from 2022 revealed TikTok to be the 6th most popular platform for business marketing, falling behind Facebook (1st) & Instagram (2nd).

Although no one can deny TikTok’s growing popularity, in 2022, 90% of marketers used Facebook to promote their business, while 79% used Instagram. 18% used TikTok to promote their brand, making it the 6th most popular platform for business marketing.

Here are the leading social media platforms used by marketers to promote their business in 2022, from a survey of 2,897 online marketers:

Facebook 90%
Instagram 79%
LinkedIn 61%
YouTube 52%
Twitter 43%
TikTok 18%
Snapchat 4%
10. 70% Of Users Like It When A Brand Creates A New Trend On TikTok

A study released in 2021 found that seven in ten TikTok users prefer brands to create new trends & challenges on TikTok.

It is not enough for brands to simply show up on the platform– they must participate in order to win over consumers. According to a study by TikTok, 70% of users enjoy when brands create new trends and challenges for users to participate in.

[Source: TikTok Marketing Science Global Community and Self-Expression Study 2021 conducted by Flamingo]

Rugged Hank

Dreamed It. Did It. Helping Adults Rediscover Childhood Dreams

Dreamed It. Did It. Helping Adults Rediscover Childhood Dreams

Memorable and sustainable Christmas gifts for the workplace

Memorable and sustainable Christmas gifts for the workplace

Red launches NEW EVO PRO Waterproof Changing Robe, with now industry leading 15k waterproofing and 8k breathability

Red launches NEW EVO PRO Waterproof Changing Robe, with now industry leading 15k waterproofing and 8k breathability

Education Technology Day must be extended to prisons

Education Technology Day must be extended to prisons

Typically thought of as being an easy to clean area of the home, hard floors have risen in popularity in recent decades. Globally, hard floors are the most common floor type,2 and research released today by Dyson has uncovered poor cleaning habits that mean hard floors are likely to be harbouring an array of hidden nasties. This comes as 32% of Brits – equating to 21.6 million people in the UK – will use the same dirty mop head for six months or more before replacing it. What’s more, one in 20 also admit to keeping the same mop for a year or longer, and one in 10 think it is acceptable to use the same mop 100 times, spreading dirt around their floors every time they use it. Cross contamination is a primary issue for most common and traditional mopping methods with germs and bacteria further being unknowingly spread around homes as Brits use dirty water to clean floors.3 45% only change the water to new water between rooms, whereas 41% wait even longer until it looks dirty. This could mean that floors are being washed with dirty water, adding more dirt rather than taking it away. Surprisingly, almost one in 10 (9%) even admit to not changing the dirty water at all when mopping. Over a quarter (28%) admit to mopping their floors once a fortnight or less while over half (53%) admit they don’t regularly clean behind appliances and leave dirt to build up for as long as six months at a time. image002.jpg On how to achieve a perfect barefoot clean feel after mopping, Geli Lee, Dyson Engineer and Home Cleaning Expert offers their top tips for eliminating dirt around the home: 1. Create a cleaning schedule to stay on top of dirt build-up. In the last year, there has been a 15% global reduction in the number of people who maintain regular cleaning schedules. 47% of the British public admitted to only being motivated to clean when they spot visible dirt or dust.4 Regular floor cleaning with a wet hard floor cleaner like the Dyson WashG1™ removes more stubborn dirt than vacuuming alone. It is important to have a debris free surface, clear any clutter from the floor or other surfaces. Choose the right machine: Different vacuums are designed for different floor types and home sizes. Some machines will be engineered with hard floors in mind and will struggle on thick pile carpets, for example. Choosing the right machine for your home will make a big difference to the ease and speed with which you’re able to clean your home. Clean your floors ‘little and often’. Washing your floors frequently in areas that receive more foot fall will help to stop dirt building up and getting trodden into your floor. Using a dedicated wet floor cleaner on hard flooring such as the Dyson WashG1 is helpful for this, as the versatile format means it vacuums and washes the floor simultaneously. Cleaning schedules have also become less regimented. In recent years only 41% of people claim to have a regular cleaning schedule, and 60% admit to cleaning reactively; being motivated to clean only when there is visible dirt or dust5. It’s perhaps not surprising, that a fifth of people are still concerned their floors are dirty after they’ve mopped them (22%) and one in four6 feel extremely worried about indoor dust at home. Geli Lee, Dyson Engineer and Home Cleaning Expert reveals why it is important to change the way we mop: “Cleaning your hard floors properly and regularly is important for maintaining a healthy environment around your home. Without a proper cleaning routine, dirt may unknowingly build up and spread around your home. It is evident from our research that current mopping habits mean British households aren’t cleaning their floors as effectively as they should. “From ignoring problem areas where dust and debris build up, cross contamination with dirty water to not replacing mop heads or inconsistent cleaning, current mopping behaviours may be making floors dirtier as opposed to cleaner. Moving away from traditional methods, wet floor cleaners like the Dyson WashG1 simplify the floor cleaning experience and provide a modern efficient and hygienic solution” To help take the guesswork out of mopping, the brand new WashG1 is Dyson’s first dedicated wet floor cleaner that tackles wet and dry debris in one go. Engineered for hygienic cleaning and maintenance, the WashG1 is revolutionising wet floor cleaning, removing the need for multi-products and multi-steps to achieve a barefoot clean feel around the home. To put the product to the test, Dyson have cleaned one of London’s most iconic landmarks The Victoria and Albert Museum. From cleaning the grand marble floors housing the most prestigious exhibits, to cleaning up leftover food in the Gamble Room Cafe, the WashG1 had a dirt busting tour of the museum leaving it spotless. Images can be found here. The WashG1 introduces Dyson’s engineering expertise to cleaning hard floors. With a 1 litre clean-water tank to cover flooring up to 290m2, the Dyson WashG1 uses a combination of hydration, absorption, and extraction technologies to remove wet and dry spills and stains simultaneously. The Dyson WashG1 is available to purchase now from Dyson.co.uk, retailing at £599.99.

Typically thought of as being an easy to clean area of the home, hard floors have risen in popularity in recent decades. Globally, hard floors are the most common floor type,2 and research released today by Dyson has uncovered poor cleaning habits that mean hard floors are likely to be harbouring an array of hidden nasties. This comes as 32% of Brits – equating to 21.6 million people in the UK – will use the same dirty mop head for six months or more before replacing it. What’s more, one in 20 also admit to keeping the same mop for a year or longer, and one in 10 think it is acceptable to use the same mop 100 times, spreading dirt around their floors every time they use it. Cross contamination is a primary issue for most common and traditional mopping methods with germs and bacteria further being unknowingly spread around homes as Brits use dirty water to clean floors.3 45% only change the water to new water between rooms, whereas 41% wait even longer until it looks dirty. This could mean that floors are being washed with dirty water, adding more dirt rather than taking it away. Surprisingly, almost one in 10 (9%) even admit to not changing the dirty water at all when mopping. Over a quarter (28%) admit to mopping their floors once a fortnight or less while over half (53%) admit they don’t regularly clean behind appliances and leave dirt to build up for as long as six months at a time. image002.jpg On how to achieve a perfect barefoot clean feel after mopping, Geli Lee, Dyson Engineer and Home Cleaning Expert offers their top tips for eliminating dirt around the home: 1. Create a cleaning schedule to stay on top of dirt build-up. In the last year, there has been a 15% global reduction in the number of people who maintain regular cleaning schedules. 47% of the British public admitted to only being motivated to clean when they spot visible dirt or dust.4 Regular floor cleaning with a wet hard floor cleaner like the Dyson WashG1™ removes more stubborn dirt than vacuuming alone. It is important to have a debris free surface, clear any clutter from the floor or other surfaces. Choose the right machine: Different vacuums are designed for different floor types and home sizes. Some machines will be engineered with hard floors in mind and will struggle on thick pile carpets, for example. Choosing the right machine for your home will make a big difference to the ease and speed with which you’re able to clean your home. Clean your floors ‘little and often’. Washing your floors frequently in areas that receive more foot fall will help to stop dirt building up and getting trodden into your floor. Using a dedicated wet floor cleaner on hard flooring such as the Dyson WashG1 is helpful for this, as the versatile format means it vacuums and washes the floor simultaneously. Cleaning schedules have also become less regimented. In recent years only 41% of people claim to have a regular cleaning schedule, and 60% admit to cleaning reactively; being motivated to clean only when there is visible dirt or dust5. It’s perhaps not surprising, that a fifth of people are still concerned their floors are dirty after they’ve mopped them (22%) and one in four6 feel extremely worried about indoor dust at home. Geli Lee, Dyson Engineer and Home Cleaning Expert reveals why it is important to change the way we mop: “Cleaning your hard floors properly and regularly is important for maintaining a healthy environment around your home. Without a proper cleaning routine, dirt may unknowingly build up and spread around your home. It is evident from our research that current mopping habits mean British households aren’t cleaning their floors as effectively as they should. “From ignoring problem areas where dust and debris build up, cross contamination with dirty water to not replacing mop heads or inconsistent cleaning, current mopping behaviours may be making floors dirtier as opposed to cleaner. Moving away from traditional methods, wet floor cleaners like the Dyson WashG1 simplify the floor cleaning experience and provide a modern efficient and hygienic solution” To help take the guesswork out of mopping, the brand new WashG1 is Dyson’s first dedicated wet floor cleaner that tackles wet and dry debris in one go. Engineered for hygienic cleaning and maintenance, the WashG1 is revolutionising wet floor cleaning, removing the need for multi-products and multi-steps to achieve a barefoot clean feel around the home. To put the product to the test, Dyson have cleaned one of London’s most iconic landmarks The Victoria and Albert Museum. From cleaning the grand marble floors housing the most prestigious exhibits, to cleaning up leftover food in the Gamble Room Cafe, the WashG1 had a dirt busting tour of the museum leaving it spotless. Images can be found here. The WashG1 introduces Dyson’s engineering expertise to cleaning hard floors. With a 1 litre clean-water tank to cover flooring up to 290m2, the Dyson WashG1 uses a combination of hydration, absorption, and extraction technologies to remove wet and dry spills and stains simultaneously. The Dyson WashG1 is available to purchase now from Dyson.co.uk, retailing at £599.99.

Housing shortfall calls for public-private collaboration

Housing shortfall calls for public-private collaboration