Introducing Reuben Oliver and the Escape capsule collection
Reuben Oliver is an award-winning, Parsons educated, knitwear designer.
Designed in NYC and manufactured in Lima, the brand focuses on innovative cable knit designs while sourcing some of the world’s finest fibres. We are delighted to share with you the fresh campaign developed around the ESCAPE capsule collection.
Reuben Oliver utilise fibres that are harvested along the northern coastal valleys of Peru, where the rich soil soaks up just the right amount of moisture at near-perfect equatorial temperatures, yielding the world’s softest plant based fibres. The environment is so unique that it has been deemed one of the world’s few “megadiverse ecosystems”, uniquely positioned to yield some of the longest staples in fibres to date. When it comes to quality, there is no better source.
Knitwear is the youngest craft among spinning and weaving in the world. To date, the range of creativity that can be expressed through the art form in unmatched. Reuben Oliver represents a progressive re-introduction to this craft, building off historic techniques, while also introducing newfound knitting processes to explore new unique designs. However, true quality and detail in knitting relies heavily on those on those charged with crafting the product. The artisans that create Reuben Oliver garments represent some of the most skilled in the world, creating both innovative yet timeless garments.
