Opus x Glorious partners on Ecclestone Grand Prix Polaroid Collection released as NFTs

Opus x Glorious partners on Ecclestone Grand Prix Polaroid Collection released as NFTs

26 HISTORIC GRAND PRIX CARS TO BE RELEASED AS NFTs ATTACHED TO UNRIVALLED FAN EXPERIENCES

Grand Prix fever has swept the globe, spurred on by the likes of Drive to Survive and the rocketing superstar-status of Formula 1 drivers who are connecting with a global fandom like never before.

Now fans can own a slice of this addictive sport thanks to luxury publisher Opus, ‘F1 Supremo’ Bernie Ecclestone and rising Web 3.0 super-studio Glorious Digital – the trio that are launching an NFT collection called The Ecclestone Grand Prix Collection, with prizes that true motoring fans would kill for.

This collaboration comes with pedigree. Opus has worked with the likes of Prince, Usain Bolt, Manchester United, Ferrari, Pele, Her Majesty the Queen, the World Boxing Council, Formula 1 and more. Bernie Ecclestone is the godfather of racing, known for building F1 into a heavyweight of sporting broadcasts globally. And Glorious Digital is making waves – within a year of conception the studio is working with some of the world’s most established brands including Wimbledon and the Nelson Mandela Foundation.

Together, they are releasing limited edition NFT artworks using the stunning Polaroid portraits of 26 of Ecclestone’s private collection of historic Grand Prix cars.

True fans of the sport will know how incredible this collection of cars is. Cars that have raised Grand Prix chequered flags, mastered by drivers and icons such as Jack Brabham, Enzo Ferrari, Bruce McLaren, Ettore Bugatti, James Hunt, Niki Lauda and Michael Schumacher.

Each NFT is created from giant Polaroid images produced by one of the world’s only working giant 20”x24” cameras (only five remain in the world). These cameras were originally built to photograph oil paintings and tapestries, capturing their incredible detail and finesse. The same exquisite finish is displayed beautifully in the 26 unique giant portrait photographs of these iconic Grand Prix cars.

The digital artworks will be released as two collections:

The Ecclestone Grand Prix Collection will be 26 digital artworks, one edition of each car, 26 unique one-of-one editions in total. Those lucky enough to secure one of these will also access priceless utility including:
An invitation to visit Bernie Ecclestone’s own racetrack.
Private tour of the 26 cars (want to look under the hood and sit in the cars?)
Lunch for the NFT owner and 12 of their friends, hosted by Bernie.
Receive the original Polaroid used to create their NFT, professionally stored, plus another authenticated copy to display at home.
Authenticated copy of the original Polaroid, for the owner to take home.
A copy of the Opus book valued from £ 7,500

2. The Grand Prix Trilogy Collection will be somewhat more accessible, with 2600 one-of-one edition NFTs, again using the images of the 26 cars, but in a mixed set of three.

In a statement, Opus Chief Executive Karl Fowler said they’re excited to share a sense of ownership of these cars and photography artworks with fans who have followed Grand Prix history.

“We are extremely proud to be partnering with Glorious for what is a momentous event for Opus with our natural progression into the digital Web3 space and our inaugural NFT release with the Ecclestone Grand Prix & Grand Prix Trilogy Collections.

“The Ecclestone Grand Prix Collection has a truly special story, the romance of the large format camera, the first time this unique F1 Grand Prix car collection being captured in this way with so many incredible and historically important cars, we felt strongly that everyone should have the opportunity to appreciate and indeed own a part of the collection for themselves.

“What better way to reach a global fan base and community whilst retaining the beauty of the Grand Prix cars than through the digital medium of an NFT release.

“To be able to partner with the best in this field was the deciding factor for us and with Glorious leading the way in the NFT art arena we are super excited about this partnership release of this historically important NFT collection.”

Glorious Digital Chief Executive, Tim Harper, says it’s an honour to be working on a project that further immortalises motorsport history.

“Like the millions of fans around the world, we’ve become drawn to Formula 1 not only because we are fascinated by the current superstars and teams that we watch now, but also the intriguing individuals, teams and cars that came before them, which are woven into the fabric of the sport’s origins has become a joy. And now, thanks to Opus and Bernie, we are proud to be releasing artworks that have been inspired by that history,” says Harper.

Both the 2600 digital artwork NFTs that make up the Grand Prix Trilogy Collection and the Ecclestone Grand Prix Collection will be available to view at the Abu Dhabi Grand Prix from 17 November. With the release date of the artworks, yet to be announced.

To stay up to date with news and to register your interest, go to:

https://www.glorious.digital/glorious-x-opus

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Typically thought of as being an easy to clean area of the home, hard floors have risen in popularity in recent decades. Globally, hard floors are the most common floor type,2 and research released today by Dyson has uncovered poor cleaning habits that mean hard floors are likely to be harbouring an array of hidden nasties. This comes as 32% of Brits – equating to 21.6 million people in the UK – will use the same dirty mop head for six months or more before replacing it. What’s more, one in 20 also admit to keeping the same mop for a year or longer, and one in 10 think it is acceptable to use the same mop 100 times, spreading dirt around their floors every time they use it. Cross contamination is a primary issue for most common and traditional mopping methods with germs and bacteria further being unknowingly spread around homes as Brits use dirty water to clean floors.3 45% only change the water to new water between rooms, whereas 41% wait even longer until it looks dirty. This could mean that floors are being washed with dirty water, adding more dirt rather than taking it away. Surprisingly, almost one in 10 (9%) even admit to not changing the dirty water at all when mopping. Over a quarter (28%) admit to mopping their floors once a fortnight or less while over half (53%) admit they don’t regularly clean behind appliances and leave dirt to build up for as long as six months at a time. image002.jpg On how to achieve a perfect barefoot clean feel after mopping, Geli Lee, Dyson Engineer and Home Cleaning Expert offers their top tips for eliminating dirt around the home: 1. Create a cleaning schedule to stay on top of dirt build-up. In the last year, there has been a 15% global reduction in the number of people who maintain regular cleaning schedules. 47% of the British public admitted to only being motivated to clean when they spot visible dirt or dust.4 Regular floor cleaning with a wet hard floor cleaner like the Dyson WashG1™ removes more stubborn dirt than vacuuming alone. It is important to have a debris free surface, clear any clutter from the floor or other surfaces. Choose the right machine: Different vacuums are designed for different floor types and home sizes. Some machines will be engineered with hard floors in mind and will struggle on thick pile carpets, for example. Choosing the right machine for your home will make a big difference to the ease and speed with which you’re able to clean your home. Clean your floors ‘little and often’. Washing your floors frequently in areas that receive more foot fall will help to stop dirt building up and getting trodden into your floor. Using a dedicated wet floor cleaner on hard flooring such as the Dyson WashG1 is helpful for this, as the versatile format means it vacuums and washes the floor simultaneously. Cleaning schedules have also become less regimented. In recent years only 41% of people claim to have a regular cleaning schedule, and 60% admit to cleaning reactively; being motivated to clean only when there is visible dirt or dust5. It’s perhaps not surprising, that a fifth of people are still concerned their floors are dirty after they’ve mopped them (22%) and one in four6 feel extremely worried about indoor dust at home. Geli Lee, Dyson Engineer and Home Cleaning Expert reveals why it is important to change the way we mop: “Cleaning your hard floors properly and regularly is important for maintaining a healthy environment around your home. Without a proper cleaning routine, dirt may unknowingly build up and spread around your home. It is evident from our research that current mopping habits mean British households aren’t cleaning their floors as effectively as they should. “From ignoring problem areas where dust and debris build up, cross contamination with dirty water to not replacing mop heads or inconsistent cleaning, current mopping behaviours may be making floors dirtier as opposed to cleaner. Moving away from traditional methods, wet floor cleaners like the Dyson WashG1 simplify the floor cleaning experience and provide a modern efficient and hygienic solution” To help take the guesswork out of mopping, the brand new WashG1 is Dyson’s first dedicated wet floor cleaner that tackles wet and dry debris in one go. Engineered for hygienic cleaning and maintenance, the WashG1 is revolutionising wet floor cleaning, removing the need for multi-products and multi-steps to achieve a barefoot clean feel around the home. To put the product to the test, Dyson have cleaned one of London’s most iconic landmarks The Victoria and Albert Museum. From cleaning the grand marble floors housing the most prestigious exhibits, to cleaning up leftover food in the Gamble Room Cafe, the WashG1 had a dirt busting tour of the museum leaving it spotless. Images can be found here. The WashG1 introduces Dyson’s engineering expertise to cleaning hard floors. With a 1 litre clean-water tank to cover flooring up to 290m2, the Dyson WashG1 uses a combination of hydration, absorption, and extraction technologies to remove wet and dry spills and stains simultaneously. The Dyson WashG1 is available to purchase now from Dyson.co.uk, retailing at £599.99.

Typically thought of as being an easy to clean area of the home, hard floors have risen in popularity in recent decades. Globally, hard floors are the most common floor type,2 and research released today by Dyson has uncovered poor cleaning habits that mean hard floors are likely to be harbouring an array of hidden nasties. This comes as 32% of Brits – equating to 21.6 million people in the UK – will use the same dirty mop head for six months or more before replacing it. What’s more, one in 20 also admit to keeping the same mop for a year or longer, and one in 10 think it is acceptable to use the same mop 100 times, spreading dirt around their floors every time they use it. Cross contamination is a primary issue for most common and traditional mopping methods with germs and bacteria further being unknowingly spread around homes as Brits use dirty water to clean floors.3 45% only change the water to new water between rooms, whereas 41% wait even longer until it looks dirty. This could mean that floors are being washed with dirty water, adding more dirt rather than taking it away. Surprisingly, almost one in 10 (9%) even admit to not changing the dirty water at all when mopping. Over a quarter (28%) admit to mopping their floors once a fortnight or less while over half (53%) admit they don’t regularly clean behind appliances and leave dirt to build up for as long as six months at a time. image002.jpg On how to achieve a perfect barefoot clean feel after mopping, Geli Lee, Dyson Engineer and Home Cleaning Expert offers their top tips for eliminating dirt around the home: 1. Create a cleaning schedule to stay on top of dirt build-up. In the last year, there has been a 15% global reduction in the number of people who maintain regular cleaning schedules. 47% of the British public admitted to only being motivated to clean when they spot visible dirt or dust.4 Regular floor cleaning with a wet hard floor cleaner like the Dyson WashG1™ removes more stubborn dirt than vacuuming alone. It is important to have a debris free surface, clear any clutter from the floor or other surfaces. Choose the right machine: Different vacuums are designed for different floor types and home sizes. Some machines will be engineered with hard floors in mind and will struggle on thick pile carpets, for example. Choosing the right machine for your home will make a big difference to the ease and speed with which you’re able to clean your home. Clean your floors ‘little and often’. Washing your floors frequently in areas that receive more foot fall will help to stop dirt building up and getting trodden into your floor. Using a dedicated wet floor cleaner on hard flooring such as the Dyson WashG1 is helpful for this, as the versatile format means it vacuums and washes the floor simultaneously. Cleaning schedules have also become less regimented. In recent years only 41% of people claim to have a regular cleaning schedule, and 60% admit to cleaning reactively; being motivated to clean only when there is visible dirt or dust5. It’s perhaps not surprising, that a fifth of people are still concerned their floors are dirty after they’ve mopped them (22%) and one in four6 feel extremely worried about indoor dust at home. Geli Lee, Dyson Engineer and Home Cleaning Expert reveals why it is important to change the way we mop: “Cleaning your hard floors properly and regularly is important for maintaining a healthy environment around your home. Without a proper cleaning routine, dirt may unknowingly build up and spread around your home. It is evident from our research that current mopping habits mean British households aren’t cleaning their floors as effectively as they should. “From ignoring problem areas where dust and debris build up, cross contamination with dirty water to not replacing mop heads or inconsistent cleaning, current mopping behaviours may be making floors dirtier as opposed to cleaner. Moving away from traditional methods, wet floor cleaners like the Dyson WashG1 simplify the floor cleaning experience and provide a modern efficient and hygienic solution” To help take the guesswork out of mopping, the brand new WashG1 is Dyson’s first dedicated wet floor cleaner that tackles wet and dry debris in one go. Engineered for hygienic cleaning and maintenance, the WashG1 is revolutionising wet floor cleaning, removing the need for multi-products and multi-steps to achieve a barefoot clean feel around the home. To put the product to the test, Dyson have cleaned one of London’s most iconic landmarks The Victoria and Albert Museum. From cleaning the grand marble floors housing the most prestigious exhibits, to cleaning up leftover food in the Gamble Room Cafe, the WashG1 had a dirt busting tour of the museum leaving it spotless. Images can be found here. The WashG1 introduces Dyson’s engineering expertise to cleaning hard floors. With a 1 litre clean-water tank to cover flooring up to 290m2, the Dyson WashG1 uses a combination of hydration, absorption, and extraction technologies to remove wet and dry spills and stains simultaneously. The Dyson WashG1 is available to purchase now from Dyson.co.uk, retailing at £599.99.

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