Ten ways to upscale your business on TikTok

Ten ways to upscale your business on TikTok

TikTok is currently the fastest-growing social media platform in the world, with over 800 million active users worldwide.

For a small business or a newly established entrepreneur, TikTok is a great platform for you to expand your brand identity and increase your consumer target audience.

Whilst TikTok has traditionally been used mostly by 16-24 year olds, it is becoming increasingly popular with older generations, giving businesses a platform to express creativity to a wider audience.

Chloe Chai, a spokesperson for Business Name Generator, has shared ten ways businesses can upscale and reach wider audiences using TikTok.

Establish yourself as an authority

First, you want to establish yourself or your business as a credible, trustworthy authority. This will instantly attract audiences and keep them engaged with your business.

To do so, you need to create videos that bring value to your customer.

Whilst there are plenty of people creating videos of dance challenges and pointing at text bubbles, it is doubtful that this kind of content will help build your business’ credibility. Audiences much prefer to hear a voice behind the business.

Therefore, engage with audiences by using your voice, whether it be answering questions you are receiving frequently from customers, or providing informative content they want to see.

There are several ways you can do this, such as: using the keyboard shortcut tool, demonstrating internal training, or creating educational content videos around what your audience wants to know.

Show that you are the face of your business

Whether you are the face of your business or your product is the star, a consumer needs to clearly establish who or what can offer them familiarity – and this is all part of building your brand.

This is important because, on TikTok, a user’s default feed is not the feed containing the people they follow. Instead, it’s the ‘for you’ feed, meaning TikTok algorithms are personally customised for the users watching habits.

Therefore, if you are posting videos of yourself as the face of your business and your journey, you are extremely likely to get put in front of users who have no idea who you are.

This is because TikTok loves to push a business’ success story onto a user’s ‘for you’ feed, and share the growth of a company – which is why it is so important to be the face of your brand.

Cross promotion

If you are already established elsewhere, whether it be on your own personal website, other social media platforms or perhaps you have built yourself with a podcast, TikTok can actually be a great vessel to promote external projects you have going on.

You can do so using the ‘edit profile’ section within the app, by simply including links to where your business appears elsewhere across the internet.

Link your business in your bio

Having a link in your bio is extremely important, ensuring it is extremely easy for a user to direct themselves to your business website once landing on your TikTok page.

It is worth remembering that you need a minimum of 1,000 followers to have a link in your bio. However, once that is achieved, it is recommended to have the link to your website in the ‘website’ section, which is below the ‘bio’ section.

In the bio section, you could add a link to “check out more here” with an arrow pointing downwards, which clearly indicates to your customer where your business’ main website is.

Essentially, having ‘actionable’ links will help you encourage users to navigate themselves away from TikTok, which is how you are going to make your money!

Go live!

Going live is a great way to get to know your audience in an unscripted, unfiltered kind of way. Customers love to know the person behind a business in a personal way, as it makes them feel more involved in the business and the journey.

To go live, you do, again, need to have at least 1,000 followers. However, once you do, the best way to feel comfortable is to practise on a smaller audience.

Once you have made a few mistakes in front of a smaller audience, you will be a pro by the time you have built up a mass following.

Going live reinforces the point mentioned above: That you want to establish yourself as credible and trustworthy. By showing your audience the real you, you are encouraging them to trust you and your business, giving it authenticity.

Use the latest trending sounds

On TikTok, audio matters, and 88% of TikTok users say that sound is essential to the TikTok experience.

Being an essential asset for going viral, brands should learn how to get it right. Therefore, by following the latest algorithms, you can check the “TikTok Viral” tab via the video editor, then select “Sounds” to browse the latest trending audio tracks.

It is important for businesses to be extremely careful when using songs, as they must comply with copyright. As a business account on TikTok, you can only use TikTok commercial sounds. You should also check that the trending sounds aren’t at odds with your brand image, of course.

To jump on the latest trending sounds, take advantage of the Creative Centre, where you can go to see the top performing sounds on TikTok, whether a trend is on the rise, at its peak or starting to slow down.

Demonstrate a day in the life of your business

“Adayinthelife” videos have a staggering 1.4 billion views on TikTok, so jumping on the trending hashtag is a no-brainer for any account wanting to attract attention.

Taking your followers along with you on a typical day as a small business owner is a great way to keep them engaged and involved with your journey and the growth of your business.

Whether it be the simple things like coffee and breakfast, to product launches and marketing events, it is nice for your customers to get to know you, as well as the team that helps to keep your business afloat.

Demonstrate packaging your customers orders

A great way to engage a customer is to demonstrate how their order is packaged, giving them that sense of behind-the-scenes, exclusivity.

One of the best small businesses on TikTok is Down to Earth Beauty, a body and skincare, cruelty-free product seller

The business has a playlist for packaging orders and an ASMR playlist for followers that find the product piping process satisfying to hear.

Use hashtags to attract niche audiences

For a business wanting to attract niche audiences, hashtags are a great way to do so. Using relevant hashtags in established TikTok communities such as #WineTok, #FoodTok, #CleanTok or #BookTok can help you tap into users in certain niches.

As a small business, it can be easy for you to be involved with your audience if you don’t have a huge stream of comments. Therefore, you can also connect with audiences in your comment section or answer their questions.

Produce and post consistently

Once any TikTok account attracts followers, they will continue to want to see more.

Therefore, posting rich and value-centred content around 1-3 times daily is a great way to keep your audience happy.

Short-form videos are an excellent marketing tool and since TikTok is the home of this type of content, as a business owner, you should take advantage.

Posting more than once every day increases your chances of getting seen by your desired audience and increasing your following.

Leicester TV

Education Technology Day must be extended to prisons

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Typically thought of as being an easy to clean area of the home, hard floors have risen in popularity in recent decades. Globally, hard floors are the most common floor type,2 and research released today by Dyson has uncovered poor cleaning habits that mean hard floors are likely to be harbouring an array of hidden nasties. This comes as 32% of Brits – equating to 21.6 million people in the UK – will use the same dirty mop head for six months or more before replacing it. What’s more, one in 20 also admit to keeping the same mop for a year or longer, and one in 10 think it is acceptable to use the same mop 100 times, spreading dirt around their floors every time they use it. Cross contamination is a primary issue for most common and traditional mopping methods with germs and bacteria further being unknowingly spread around homes as Brits use dirty water to clean floors.3 45% only change the water to new water between rooms, whereas 41% wait even longer until it looks dirty. This could mean that floors are being washed with dirty water, adding more dirt rather than taking it away. Surprisingly, almost one in 10 (9%) even admit to not changing the dirty water at all when mopping. Over a quarter (28%) admit to mopping their floors once a fortnight or less while over half (53%) admit they don’t regularly clean behind appliances and leave dirt to build up for as long as six months at a time. image002.jpg On how to achieve a perfect barefoot clean feel after mopping, Geli Lee, Dyson Engineer and Home Cleaning Expert offers their top tips for eliminating dirt around the home: 1. Create a cleaning schedule to stay on top of dirt build-up. In the last year, there has been a 15% global reduction in the number of people who maintain regular cleaning schedules. 47% of the British public admitted to only being motivated to clean when they spot visible dirt or dust.4 Regular floor cleaning with a wet hard floor cleaner like the Dyson WashG1™ removes more stubborn dirt than vacuuming alone. It is important to have a debris free surface, clear any clutter from the floor or other surfaces. Choose the right machine: Different vacuums are designed for different floor types and home sizes. Some machines will be engineered with hard floors in mind and will struggle on thick pile carpets, for example. Choosing the right machine for your home will make a big difference to the ease and speed with which you’re able to clean your home. Clean your floors ‘little and often’. Washing your floors frequently in areas that receive more foot fall will help to stop dirt building up and getting trodden into your floor. Using a dedicated wet floor cleaner on hard flooring such as the Dyson WashG1 is helpful for this, as the versatile format means it vacuums and washes the floor simultaneously. Cleaning schedules have also become less regimented. In recent years only 41% of people claim to have a regular cleaning schedule, and 60% admit to cleaning reactively; being motivated to clean only when there is visible dirt or dust5. It’s perhaps not surprising, that a fifth of people are still concerned their floors are dirty after they’ve mopped them (22%) and one in four6 feel extremely worried about indoor dust at home. Geli Lee, Dyson Engineer and Home Cleaning Expert reveals why it is important to change the way we mop: “Cleaning your hard floors properly and regularly is important for maintaining a healthy environment around your home. Without a proper cleaning routine, dirt may unknowingly build up and spread around your home. It is evident from our research that current mopping habits mean British households aren’t cleaning their floors as effectively as they should. “From ignoring problem areas where dust and debris build up, cross contamination with dirty water to not replacing mop heads or inconsistent cleaning, current mopping behaviours may be making floors dirtier as opposed to cleaner. Moving away from traditional methods, wet floor cleaners like the Dyson WashG1 simplify the floor cleaning experience and provide a modern efficient and hygienic solution” To help take the guesswork out of mopping, the brand new WashG1 is Dyson’s first dedicated wet floor cleaner that tackles wet and dry debris in one go. Engineered for hygienic cleaning and maintenance, the WashG1 is revolutionising wet floor cleaning, removing the need for multi-products and multi-steps to achieve a barefoot clean feel around the home. To put the product to the test, Dyson have cleaned one of London’s most iconic landmarks The Victoria and Albert Museum. From cleaning the grand marble floors housing the most prestigious exhibits, to cleaning up leftover food in the Gamble Room Cafe, the WashG1 had a dirt busting tour of the museum leaving it spotless. Images can be found here. The WashG1 introduces Dyson’s engineering expertise to cleaning hard floors. With a 1 litre clean-water tank to cover flooring up to 290m2, the Dyson WashG1 uses a combination of hydration, absorption, and extraction technologies to remove wet and dry spills and stains simultaneously. The Dyson WashG1 is available to purchase now from Dyson.co.uk, retailing at £599.99.

Typically thought of as being an easy to clean area of the home, hard floors have risen in popularity in recent decades. Globally, hard floors are the most common floor type,2 and research released today by Dyson has uncovered poor cleaning habits that mean hard floors are likely to be harbouring an array of hidden nasties. This comes as 32% of Brits – equating to 21.6 million people in the UK – will use the same dirty mop head for six months or more before replacing it. What’s more, one in 20 also admit to keeping the same mop for a year or longer, and one in 10 think it is acceptable to use the same mop 100 times, spreading dirt around their floors every time they use it. Cross contamination is a primary issue for most common and traditional mopping methods with germs and bacteria further being unknowingly spread around homes as Brits use dirty water to clean floors.3 45% only change the water to new water between rooms, whereas 41% wait even longer until it looks dirty. This could mean that floors are being washed with dirty water, adding more dirt rather than taking it away. Surprisingly, almost one in 10 (9%) even admit to not changing the dirty water at all when mopping. Over a quarter (28%) admit to mopping their floors once a fortnight or less while over half (53%) admit they don’t regularly clean behind appliances and leave dirt to build up for as long as six months at a time. image002.jpg On how to achieve a perfect barefoot clean feel after mopping, Geli Lee, Dyson Engineer and Home Cleaning Expert offers their top tips for eliminating dirt around the home: 1. Create a cleaning schedule to stay on top of dirt build-up. In the last year, there has been a 15% global reduction in the number of people who maintain regular cleaning schedules. 47% of the British public admitted to only being motivated to clean when they spot visible dirt or dust.4 Regular floor cleaning with a wet hard floor cleaner like the Dyson WashG1™ removes more stubborn dirt than vacuuming alone. It is important to have a debris free surface, clear any clutter from the floor or other surfaces. Choose the right machine: Different vacuums are designed for different floor types and home sizes. Some machines will be engineered with hard floors in mind and will struggle on thick pile carpets, for example. Choosing the right machine for your home will make a big difference to the ease and speed with which you’re able to clean your home. Clean your floors ‘little and often’. Washing your floors frequently in areas that receive more foot fall will help to stop dirt building up and getting trodden into your floor. Using a dedicated wet floor cleaner on hard flooring such as the Dyson WashG1 is helpful for this, as the versatile format means it vacuums and washes the floor simultaneously. Cleaning schedules have also become less regimented. In recent years only 41% of people claim to have a regular cleaning schedule, and 60% admit to cleaning reactively; being motivated to clean only when there is visible dirt or dust5. It’s perhaps not surprising, that a fifth of people are still concerned their floors are dirty after they’ve mopped them (22%) and one in four6 feel extremely worried about indoor dust at home. Geli Lee, Dyson Engineer and Home Cleaning Expert reveals why it is important to change the way we mop: “Cleaning your hard floors properly and regularly is important for maintaining a healthy environment around your home. Without a proper cleaning routine, dirt may unknowingly build up and spread around your home. It is evident from our research that current mopping habits mean British households aren’t cleaning their floors as effectively as they should. “From ignoring problem areas where dust and debris build up, cross contamination with dirty water to not replacing mop heads or inconsistent cleaning, current mopping behaviours may be making floors dirtier as opposed to cleaner. Moving away from traditional methods, wet floor cleaners like the Dyson WashG1 simplify the floor cleaning experience and provide a modern efficient and hygienic solution” To help take the guesswork out of mopping, the brand new WashG1 is Dyson’s first dedicated wet floor cleaner that tackles wet and dry debris in one go. Engineered for hygienic cleaning and maintenance, the WashG1 is revolutionising wet floor cleaning, removing the need for multi-products and multi-steps to achieve a barefoot clean feel around the home. To put the product to the test, Dyson have cleaned one of London’s most iconic landmarks The Victoria and Albert Museum. From cleaning the grand marble floors housing the most prestigious exhibits, to cleaning up leftover food in the Gamble Room Cafe, the WashG1 had a dirt busting tour of the museum leaving it spotless. Images can be found here. The WashG1 introduces Dyson’s engineering expertise to cleaning hard floors. With a 1 litre clean-water tank to cover flooring up to 290m2, the Dyson WashG1 uses a combination of hydration, absorption, and extraction technologies to remove wet and dry spills and stains simultaneously. The Dyson WashG1 is available to purchase now from Dyson.co.uk, retailing at £599.99.

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